I learned early on that it's a bad idea to include any sort of cause in the date label. When "Suicide: [redacted]" and a picture of celebratory party poppers hit my phone a few years ago, I crumpled -- the person it was reminding me of had been a good friend for years and had encouraged me to learn and do.
He couldn't fight his own demons though.
you would think that a company that prides themselves on their customer information gathering would tip-toe around that stuff a little bit more.. but it barely dissuades future purchases so maybe i'm the idiot for thinking that.