• sofixa 2 hours ago |
    Max Schrems is an international treasure.

    > Meta said it was awaiting publication of the court’s full judgment and that it “takes privacy very seriously.”

    I wonder how Meta employees can keep a straight face lying their faces off. I'm getting second hand embarrassment from them. Imagine being caught in such a blatant and egregious privacy violation and having to gall to make such a claim.

    • hyggetrold 2 hours ago |
      > I wonder how Meta employees can keep a straight face lying their faces off.

      Did you see that Social Dilemma documentary? People only find their conscience after they've checked a big bankroll.

      I've been in tech for almost two decades now and I've seen many many many good people throw their values right out the window once the price was right.

      • paul7986 an hour ago |
        If you're a startup founder with high morality you could never go against you are going to have trouble succeeding!
        • JumpCrisscross an hour ago |
          > If you're a startup founder with high morality…you are going to have trouble succeeding

          This reminds of people who claim they’re too honest to disguise that they’re assholes. You can absolutely start a company and make lots of money without compromising your values. Someone claiming otherwise is usually trying to excuse bad behaviour or get over a past failure.

          • hyggetrold an hour ago |
            > You can absolutely start a company and make lots of money without compromising your values.

            Here's the thing though, and I say this from personal experience...if you're willing to compromise your values...you can make a shitload of money.

            • JumpCrisscross an hour ago |
              > if you're willing to compromise your values...you can make a shitload of money

              Of course. But then you’re also playing a different game, one where the downsides are expanded from make no money to go to jail or worse.

            • paul7986 13 minutes ago |
              Sure, you can start a company and make money, but if you wanna do startups and win the race, you will have to plow over everyone (without caring an ounce) in your way
    • diggan an hour ago |
      Meta/Facebook kind of have a track record of strong claims that doesn't really hold up when scrutinized.

      From https://www.llama.com/

      > The open-source AI model [...] Llama is the leading open source model family

      Then from https://huggingface.co/meta-llama/Llama-3.2-1B

      > License: Use of Llama 3.2 is governed by the Llama 3.2 Community License (a custom, commercial license agreement).

      In that license: Section 1(b)(i) requires you to display "Built with Llama" (branding requirements, really?). Section 2 has additional restrictive licensing requirements. Section 5(c) has retaliation that your license is terminated if you initiate legal proceedings. There is probably more too.

      Pretty close to "Not Open Source". Yet, Meta continue marketing Llama as such.

      • mistrial9 an hour ago |
        yes and, it is essential that Meta is doing this with LLama at this time.. it is literally at their whim. so, complicated...
    • scotty79 an hour ago |
      They are taking privacy, very seriously.
    • CommieBobDole an hour ago |
      That's just basic PR-speak; it's apparently important to release a statement saying "we are and have always been very serious about not doing (thing that we do and got caught doing)" after you've been caught doing a thing.

      I think the idea is there's some percentage of the public that will just uncritically accept the last thing they were told as gospel truth, and the rest don't believe you any less than they did before, so it's a net win.

      • makeitdouble 42 minutes ago |
        To note, they're not talking about not screwing X.

        All they're saying is they take X very seriously. Which can be interpreted positively by some, yet doesn't put them too much at risk when tomorrow they're found again screwing X. They'll still be taking X very seriously at that time.

    • Alupis 25 minutes ago |
      The article is short on details. Schrems alleges that Facebook somehow picked up his sexual orientation from a panel meeting, and then advertised to him based on that?

      Is it not more likely that the group of people/profiles and activities he participated on Facebook are what "outed" him instead?

      I had hoped for more details about how Schrems and/or a court were able to prove Facebook took his off-site meeting into account and based ads on that alone.

  • suprjami 2 hours ago |
    2024: When asking companies to comply with the law is being an "activist".
    • macintux 2 hours ago |
      Taking a company to court is definitely in the realm of activism.
      • elric 2 hours ago |
        Demanding that your basic rights be respected by billion-dollar scale ad-peddlers doesn't sound like activism to me.
        • wizzwizz4 an hour ago |
          It's doing something, therefore it's activism.
          • amelius an hour ago |
            Did you look up the definition?
        • JumpCrisscross an hour ago |
          > Demanding that your basic rights be respected

          How do you think we got basic rights? (Natural rights are a philosophical object.)

        • lupusreal 33 minutes ago |
          Demanding basic rights is the most traditional and respected form of activism there is!
        • foobarchu 18 minutes ago |
          Activism doesn't have to be a pejorative.
    • infamouscow 2 hours ago |
      This says more about the (low) quality of the AP and it's (mediocre) editorial staff than about TFA and EU citizens exercising their rights in a court of law under the GDPR.
    • makeitdouble 37 minutes ago |
      Perhaps the lesson is we should all be activists. We set activism as a civic duty, and teach it in primary school.
  • JumpCrisscross an hour ago |
    Do these rulings assign damages or fines?
    • buzer 2 minutes ago |
      As far as I understand CJEU does not, at least not on this type of case where their opinion regarding EU law is asked by national court. Damages & fines are left to national courts, in this case Austria's Supreme Court (who might send it back to lower courts, I do not have any specific knowledge of Austria's court system).
  • AStonesThrow 43 minutes ago |
    The court decision pertains only to targeting advertising to the same user.

    They didn't say that the data can't be collected. They didn't say the data can't be processed at all. They didn't say that the data can't be "aggregated and analysed" for some purpose other than "to offer him personalised advertising".

    Meta does indeed offer controls to disable personalised and targeted advertising. If Schrems had disabled these settings appropriately, would Schrems have learned what Meta knew? It would seem that the targeting and personalisation is often the only way a user will find out what social media knows about us.

    So IMHO, this is a sad, sad day for your privacy and Schrem's privacy, because if Meta can't reveal what they know about us through advertising and targeting, then Meta does indeed take Meta's privacy very seriously.

  • welcome_dragon 35 minutes ago |
    Wait so someone at Meta entered somewhere that this person is gay? Or was this based on, say, cookies and general browsing habits?

    I think of the story where Target was pushing diaper ads on someone before her dad (maybe even her?) knew she was pregnant

    • AStonesThrow 26 minutes ago |
      Sure, Schrems' claims seem to hinge on the fact that the only evidence of direct self-identification by Schrems is that one instance of a verbal claim on a panel discussion. (That is not how sexual orientation works, by the way: it necessarily involves conduct, activity or interests...)

      But if advertising works on a recommendation engine basis, or groups similar tastes together, then if someone uses the Meta platform enough, there will be circumstancial evidence that this person's interests and activities coincide with other gay people.

      Perhaps the merit of the case rested with Schrems barely using Meta/FB, not providing any direct data or engagement, and only to discover that advertising was targeted. Of course, Meta is a vast platform, including comments sections and widgets and third-party cookies across many websites.

      But Meta takes Meta's privacy very seriously, so perhaps nobody but the court will ever see what Meta and their partners learned about Schrems, or how they learned it.

      • tbrownaw 15 minutes ago |
        > Perhaps the merit of the case rested with

        If only the AP had gone web-first instead of staying legacy, we'd all probably be able to just follow a link to the actual case information instead of having to guess.