• lifeisgood99 8 days ago |
    "As CEO, I take full responsibility for this decision" Oh hey another one that takes responsibility by taking on 0 consequences.
    • whyenot 8 days ago |
      Whoa whoa whoa, he’s only taking responsibility for the decision.
      • mv4 8 days ago |
        ... and the circumstances that led to it!
    • Brosper 8 days ago |
      I mean yeaaa... it's just work. In big corporation. What do you expect from them? He will get bonus for "savings".
      • throwCursive 8 days ago |
        Resign? That's the obvious answer right?
        • geodel 8 days ago |
          I take full responsibility for completing task assigned to me. So resign?
          • throwCursive 8 days ago |
            Yes! He failed.
    • mv4 8 days ago |
      Remember Gavin Belson?

      "But make no mistake. Though they're the ones leaving, it is I who must remain and bear the heavy burden of their failure."

      • insane_dreamer 8 days ago |
        There was so much that was disgustingly spot on in that show.
      • hylaride 8 days ago |
        Was that the same scene where he said "Their failure is my fault...for trusting them."?

        I just about had to change my underwear after that scene.

        • mv4 8 days ago |
          The setup leading to that phrase... brilliant.
      • shepherdjerred 8 days ago |
    • mattmaroon 8 days ago |
      What consequences would you like CEOs to take on when they have to do layoffs?
      • malfist 8 days ago |
        Resignation. If they made a big enough blunder to need to lay off 20% of their staff, they're not capable of leading the company.

        Why do we think they'd do any better next time if there are no consequences to their poor leadership?

        • eob 8 days ago |
          Have you ever managed a complex, dynamic, changing system and found that the optimal size based on current conditions was 20% less than it was at some prior time?

          I can think of all sorts examples.

          • izacus 8 days ago |
            Why can't the CEO share the fate of laid off employees? They did nothing wrong either.
          • mattmaroon 6 days ago |
            The answer to your question is definitely no. Nobody who has ever ran a business for long would think that every layoff is due to CEO incompetence.
        • Eric_WVGG 8 days ago |
          maybe antiquated, but seppuku is considered honorable
        • shitlord 8 days ago |
          By that logic, Mark Zuckerberg is a poor leader and should resign. I think most investors would disagree with that assessment.
          • cbzbc 8 days ago |
            Maybe he should, Meta's main product has peaked in their biggest markets, and his last massive bet went nowhere. He may not be the right person to lead the company at this point.
        • mattmaroon 8 days ago |
          Why is it a blunder? Do you think only poor CEOs face downturns or overhire?

          And if a company hires too many people for a few years and then right-sizes, isn’t that better for the economy overall than if they simply stayed small the whole time? They still paid salaries for those years and added to the overall level of employment.

          Do you want a system where CEOs are hesitant to hire? Or where they’re afraid to right-size the workforce and instead run the whole company out of business?

          There’s literally zero logic to your position, just feelings and Monday morning quarterbacking.

    • qeternity 8 days ago |
      Genuine question: what do people want from a CEO in this situation?

      What consequences do you want the CEO to face? A token reduction in pay? Being fired?

      • elric 8 days ago |
        Step down. Forfeit stock/options/golden parachute.
      • cma256 8 days ago |
        The latter. If you can not manage the company correctly and it leads to the job losses of hundreds of people not to mention the millions in salary that was wasted by their poor planning then yes they should be immediately relieved and not allowed to run any other company. They are clearly incompetent.

        Considering dropbox is not facing some economic recession outside of its control we can only blame the CEO's incompetence.

        • pizzathyme 8 days ago |
          Most big tech companies did mass layoffs in the past few years. They are now fully recovered and posting record profits this week all with the same leadership. You are saying they are incompetent and someone else could have navigated this better?
          • triceratops 8 days ago |
            Those profits could've been even higher if they hadn't overhired, then paid out massive sums in severance.
            • qeternity 8 days ago |
              A company's profits will, without exception, be lower if they never take any risks.
          • klausa 8 days ago |
            Yes, they could have just not fired the people and have ridden the AI wave all the same.

            Do you genuinely believe that the record profits are due to the layoffs, and not just because we just lucked out to enter a new bubble?

        • kiba 8 days ago |
          People make mistakes all the time, hopefully it's mistakes they learn from. You can't simply fire someone for being incompetent, unless it's so bad and beyond the pale.
          • triceratops 8 days ago |
            > You can't simply fire someone for being incompetent

            Lmao what? Outside of being absolutely skint and unable to make payroll, that's pretty much the only reason to fire someone (I mean other than misconduct, which is also a type of incompetence)

            • l33t7332273 8 days ago |
              The other reason to fire them is that their services are no linger needed (ie a layoff)
        • qeternity 8 days ago |
          I don't really get why layoffs mean that the company was not managed correctly.

          Let's say you believe you have an opportunity that will double the value of the company, with a 30% probability, or cost the company 10% of it's value. This means it has an expected value of +21%. This is pretty good, and exactly the sort of thing shareholders want from their management. So you increase headcount and pursue the opportunity.

          In the 70% scenario when that doesn't work, you have to downsize. Failure is not just possible, it's probable. That doesn't mean that the CEO mismanaged...they may have, I don't know the Dropbox details. But in the scenario where they haven't mismanaged, what do you want? Do you want companies to never take these risks in the first place?

          • cma256 8 days ago |
            > I don't really get why layoffs mean that the company was not managed correctly.

            Probably the part where they very directly attributed the layoff to mismanagement.

            > We’ve heard from many of you that our organizational structure has become overly complex, with excess layers of management slowing us down.

            > [We're] designing a flatter, more efficient team structure overall.

          • Draiken 8 days ago |
            When they hire as part of the push for that 30% chance, are they telling them that they have a 70% chance of being laid-off if the bet doesn't pay out?

            If it's "just a bet" and not mismanagement, then we should tell people that, shouldn't we?

            The reality is that these bets are only bets for the people getting hired/laid off, and they don't even know they are betting in the first place. Even worse because we're not talking about simply losing money here. Losing a job is many times a life changing event in real people's lives. It's not like someone betting on a stock.

            That's why there should be consequences for the ones making those decisions. They get the most rewards, but none of the punishment. How's that fair in any shape or form?

            • qeternity 7 days ago |
              I don't know the answer to this, but I don't think it really matters.

              Employees have responsibility to due diligence their employers.

              But at the end of the day, employment is at will. It's a risk we all take.

        • l33t7332273 8 days ago |
          What if managing the company correctly requires hundreds of people losing their jobs?

          I understand the anger in this scenario as employees, but I don’t think doing layoffs means leadership is clearly incompetent. Running a company is hard.

          Doing layoffs definitely says something about the company’s values and current standing, but I don’t think it necessarily means the CEO is bad.

          • cma256 8 days ago |
            > What if managing the company correctly requires hundreds of people losing their jobs?

            It occurs to me that there is no failure of performance a CEO can produce and be held responsible for. Are these CEOs really so irreplaceable that when they bet incorrectly they can't be replaced?

            20% of employees have been fired. The CEO directly cited mismanagement as the cause. And yet, its impossible to fire him because "its a learning experience" or "think of the upside!".

            A CEO being fired does not mean the company falls into the abyss. The company still exists and can hire a new CEO. I'm certain there are plenty of fools more than willing to risk the livelihoods of 20% of Dropbox's staff in exchange for a mansion in Miami.

            • l33t7332273 7 days ago |
              > Are these CEOs really so irreplaceable that when they bet incorrectly they can't be replaced?

              That’s the thing though, another comment nailed this perfectly. If they made a +EV decision to hire more people, but the preverbal roulette wheel landed on 00, maybe it’s not a bad bet that they should be fired for.

              • cma256 7 days ago |
                It needs to be repeated until its acknowledged: "risk management" wasn't the reason given for the layoffs.

                The explicit reason given was "economic headwinds" and bad organizational structure. If in your role as CEO you have left the company in a poor position to handle normal, cyclical slowdowns then you are a failure. If in your role as CEO you have produced an org chart which burns money and slows progress then you are a failure. You should be replaced. Period.

        • recroad 8 days ago |
          Yes, fired. Just like a head coach of a sports team.
        • mrsilencedogood 8 days ago |
          It's always amazed me how much leeway and clemency leadership gets. I worked at a company that was always fairly intentional about their performance review process being a meat grinder, and they also did something that didn't look nearly dissimilar enough to good ole microsoft forced curve / stack ranking.

          So if you were an IC and were on a project that failed (or even just didn't succeed enough), God help you. Many folks just quit when they saw a project going sideways, or tried to escape/transfer. Alternatively, people would report green statuses and hope someone else fell over first so they wouldn't be the root-cause.

          Obviously this caused many problems. It was very hard to execute projects with lots of people or teams, and/or that took a long (>3mo) time. It came to a head when finally a major initiative missed another deadline "just barely" and it finally tripped circuit breakers and someone went in and did a full Inquisition. Yeah no the project was f'd and they basically just gave up ("pivoted") to an adjacent goal. Their official diagnosis/RCA was "people were too scared to report red, so everyone prettied up their status reports a bit, and that was compounded by each roll-up status report also prettying up the status.

          Literally no leadership changes happened as a result of this. Then I got laid off. (Unrelated, just the big layoffs of 22. I was not directly involved in this, I was in big data and this was all happening in the main product infra stuff).

          So yeah. Your project fails? Bye. But your f'd up performance grinder culture causes literally hundreds of people to behave so out-of-alignment with the actual company goals? Nah man stick around for 2 more years and leave at your leisure over some other petty squabble.

        • jimbokun 8 days ago |
          So head count can only ever go up in a company, never down, regardless of circumstances?
      • hiddencost 8 days ago |
        50% pay cut

        putting an employee elected representative on the board

        negotiating the layoffs and severance with employees (e.g., giving folks the opportunity to voluntarily take layoffs to reduce the number of involuntary layoffs).

      • Jleagle 8 days ago |
        How about not getting a bonus? Last year he got around $1M in bonuses.
      • triceratops 8 days ago |
        Meaningful reduction in pay, especially stock.

        If they overhired so much the CEO has wasted a ton of shareholder money. Pay for performance, right? Perform poorly, you should expect less pay.

      • pizzathyme 8 days ago |
        I ask this myself. What is the point of both doing layoffs, and then also firing the CEO? That next person will probably be worse, won't have the learnings of the layoffs, and would probably increase chances of layoffs happening again.
        • cma256 8 days ago |
          I expect interns to learn and CEOs to lead. If your decisions lead to mass layoffs then you need to lead the way to the unemployment line.
      • KaiserPro 8 days ago |
        The same consequences that a person lower down the ranks would have.

        For example, if I lead a team that fails, the team will be disbanded and I will be either fired or demoted. (obviously if there are external factors I/we might be reprieved )

        If the CEO leads an aggressive strategy that doesn't playout, they rarely get fired and certainly don't get demoted.

      • bigstrat2003 8 days ago |
        At a minimum, don't say "I'm taking responsibility" when you aren't facing any consequences whatsoever. If an executive wants to talk like that, they best put skin in the game. Otherwise, shut up.
      • insane_dreamer 8 days ago |
        He should be fired.

        If the company miscalculated, or mismanaged, to the degree that it suddenly has to cut 20% of its workforce in order to survive (or give shareholders what they want), then yeah, that's a pretty big mistake, and your head should be the first one to roll.

        I bet you'd have a lot fewer CEOs calling for mass layoffs.

      • coldpie 8 days ago |
        They should face the same consequences as the people they are firing. Lose their health insurance (or pay COBRA), have a few months' worth of expenses in the bank, have to find a new job, that kind of thing.

        I suspect you wouldn't see these comments if CEO pay was on the same order of magnitude as the people who actually work at the companies they run. Watching someone treat your livelihood like a toy, while also being rewarded with more money than any person will ever need, is a bit grating.

      • surgical_fire 8 days ago |
        Something like this, maybe?

        https://www.cnbc.com/2024/02/13/nintendo-ceo-once-halved-sal...

        I mean, this is actually taking responsibility for your decisions as CEO.

    • pizzathyme 8 days ago |
      Unpopular opinion, but I don't understand this type of comment. It sounds like people want executives to get some kind of punishment or pain as a consequence of laying people off.

      But what would that even look like? A fine? That would probably make no practical difference, and would discourage them from making changes that need to be made. Fire them? Then you would probably get a worse decision maker in the driver seat going forward, who also didn't learn from experience of going through layoffs.

      Layoffs are awful. They affect lives and families deeply. But all businesses don't go up and to the right forever. Reductions are a necessary part of running competitive companies.

      • aprilthird2021 8 days ago |
        Why can't the executive taking responsibility also take a pay cut and tighten their belt the way they expect the company to and the people who they've fired do?
      • ziddoap 8 days ago |
        They say "I take responsibility" and then.. don't take any responsibility. It's insult on injury.

        How big of a bonus will this CEO get this year? Last year?

        • foobarian 8 days ago |
          Why do people understand this phrase "taking responsibility" as some kind of admitting of fault? Maybe I'm missing something, but it seems neutral and could even be referring to positive future outcomes for the company.
          • fwip 8 days ago |
            Because the context is that 20% of their employees are now unemployed. The tone of the letter is also "this is a hard but necessary choice" and not "this is great news for dropbox!"

            > As CEO, I take full responsibility for this decision and the circumstances that led to it, and I’m truly sorry to those impacted by this change.

          • bigstrat2003 7 days ago |
            Because that's what it means to take responsibility. You're saying "I did this, and to the extent that it's a bad thing you can blame me".
        • yojo 8 days ago |
          I think Houston being a cofounder means the financial picture looks different. Last year he made $1.5M in total comp. Which is a lot in absolute terms, but cutting his pay to zero would only allow keeping ~6 of those laid off. OTOH, he owns 25% of a $9B company. His salary is a rounding error compared to the performance of the stock.

          Not to be an apologist, but I bet Drew really does feel responsible. He’s not professional management, and he always acted like Dropbox was his kid, at least from what I saw working there. I’m sure this feels shitty to him, though it’s obviously worse for the people laid off.

          • fwip 8 days ago |
            True - it means he could transfer, say, a billion dollars worth of stock to the affected employees and still be a billionaire. If he actually felt all that bad about it, of course.
      • black_puppydog 8 days ago |
        yeah, taking a personal financial hit on this would go some way to at least pretend to actually have tried preventing it. Not sure about this particular CEO's salary, but I wouldn't be surprised if you couldn't finance a few engineers' salaries by cutting the CEO's, without it even hurting very much.

        Not saying it's enough, not saying that's the only way, but I find it peculiar that this seems to be unthinkable.

      • Shank 8 days ago |
        > But what would that even look like?

        > Iwata ran the Kyoto, Japan-based video game company [Nintendo] from 2002 until his death in 2015. To avoid layoffs, Iwata took a 50% pay cut to help pay for employee salaries, saying a fully-staffed Nintendo would have a better chance of rebounding. [0]

        [0]: https://www.cnbc.com/2024/02/13/nintendo-ceo-once-halved-sal...

        • pizzathyme 8 days ago |
          This is probably the best answer in terms of what people want to see, that would also still give the company the best leadership going forward.
          • dragonwriter 8 days ago |
            If the CEO taking a paycut materially reduces the size of what would otherwise be a large layoff on the basis if reduced cost savings, the CEO was way overpaid to start with. (And it probably doesn't change the number of people the firm can usefully employ under changed conditions, even if it provides cost savings, because the latter is based on whether employing them makes more money than it costs, to which external cost savings are probably mostly irrelevant.)
        • voisin 8 days ago |
          By taking that pay cut, how many employees could Nintendo keep that would otherwise have been fired? 5? 20? Certainly not in the hundreds or thousands. This just seems like virtue signalling.

          Edit: to expand on my point re virtue signalling: the article states the CEO took a salary cut, not total compensation (and it doesn’t elaborate on the value of the cut). Salary is a small fraction of CEO total compensation - the bulk of which is stock based, and even in the event that stock grants were also cut, the CEO surely already had significant stock. Cutting a relatively small component of compensation in order to boost the stock price which disproportionately adds to the CEO’s personal wealth seems like virtue signalling to me. If the CEO said “shareholders be damned, morale and culture are all that matters in the long run, no layoffs etc etc” that would seem more meaningful.

          • jryan49 8 days ago |
            I feel like this would be the few times where virtue signaling is probably a benefit. It can make all the people in the company feel like the leader is on their side, and maybe make the employees less resentful and be more productive.
          • schnebbau 8 days ago |
            It shows the rest of the staff that you actually are taking responsibility.
          • superxpro12 8 days ago |
            Optics matter. When a CEO approves mass layoffs, and ALSO approves a 60% salary increase, I can only conclude that the CEO is nothing but self-interested. Rewarding yourself for firing a statistically significant percentage of your company SHOULD indicate failure, not success.
          • steve_adams_86 8 days ago |
            It may signal virtue, but it has direct, practical, beneficial impacts on the company. I don’t see why that would be virtue signaling.

            What would someone need to do in order to avoid being reduced to a virtue signaller?

          • veggieroll 8 days ago |
            5 or 20 workers (and their families) who don't get jerked around for stuff way outside their control is an absolute win.

            Right now, there is no actual downside for executives. Just less upside. Did they earn XX Million this year or XXX Million. Some tangible downside would be nice.

            I mean, heck, why aren't they fired? And really, it's more then middle management where that'd make a huge difference. If bad performance led to actual shakeups in the entrenched middle management, we might actually see business practices change rather than continue on through the established fiefdoms and petty corporate politics.

          • matsemann 8 days ago |
            Taking a massive pay cut isn't "virtue", it's a direct and measurable sacrifice. Just because you don't agree with the position or outcome doesn't make it "virtue", I'd wish people stop using that word for things they disagree with.
          • makeitdouble 8 days ago |
            In this specific case, don't we exactly want the CEO to signal virtue to the company and employees ?
          • Klonoar 8 days ago |
            Virtue signaling actually works, people wouldn’t do it otherwise. ;P
          • Etheryte 8 days ago |
            In 2021, the average S&P 500 CEO made 324 times what their company's average worker made [0]. The widest gap was at Amazon, with Bezos making over six thousand times as much as the average worker at his company. The report is from a few years ago, since then the gap has increased further. So yes, many companies could trivially retain hundreds if not thousands of workers simply by cutting the CEO's pay.

            [0] https://www.businessinsider.com/these-20-companies-have-bigg...

        • tjpnz 8 days ago |
          It should be added that layoffs are not commonplace in Japan. What you'll see instead are bonus cuts and salary reductions (at most 20 percent). To do US style layoffs you would need to show that the affected department was directly involved in a line of business the company has abandoned. If this isn't the case the employees stand a good chance of successfully suing the company in court. And then there's the reputational damage which would be considerable in a country where lifetime employment is valued.

          In other words this kind of behavior wouldn't be viewed as all that surprising locally.

      • netsharc 8 days ago |
        Probably: just leave out the full-of-shit sentence...

        There's an Indonesian joke based on the word "responsibility" which is "tanggung jawab". "Tanggung" in this context means to carry the consequences, and "jawab" is to answer. One can say to a friend "We have to share this responsibility. I'll do the answering, and you'll do the carrying of the consequences."

      • evoke4908 8 days ago |
        A CEO should not be rewarded for recordbreaking layoffs with recordbreaking pay raises.
      • growse 8 days ago |
        It's simply pointing out that "I take full responsibility" is empty, meaningless rhetoric and serves no real purpose.

        It's often offensively insincere.

      • triceratops 8 days ago |
        > Fire them? Then you would probably get a worse decision maker in the driver seat going forward

        Why?

        > who also didn't learn from experience of going through layoffs

        That's actually a valid point. We don't commonly fire normal employees for mistakes. The counterargument is CEOs aren't normal employees.

        • vundercind 8 days ago |
          Yeah I'm not sure people with compensation well into the millions get to go "haha, sorry, still figuring this out!"

          Cool, can we pay you intern wages then?

          [EDIT] To make this a bit more substantive: I think this is a sign both that we need to stop with this whole professional-managerial-class horse-shit, promote people who know how to do the actual work of the business, and reduce exec wages because the job's simply not all that damn special and the comp shouldn't be so high that only godlike-perfect performance could possibly justify it, because in truth nobody's that good at it.

          Step one of this would be reducing M&A activity (hellooooo antitrust enforcement) and reigning in the power of finance, since letting Wall Street suits put their HBS frat brothers in charge of everything is at the heart of why this stuff's how it is.

          • _dark_matter_ 8 days ago |
            Preach! The job is straightforward - lot of these decisions they make are very clearly articulated by LLMs. We need more businesses, more competition, not bigger businesses.
      • marcelsalathe 8 days ago |
        Agreed. But just say that. No need to pretend taking responsibility, which is defined as facing consequences when things go bad.

        “As CEO, I’m truly sorry to those impacted. But I strongly believe that this change is what is needed now to make sure Dropbox can thrive in the future.”

        • pizzathyme 8 days ago |
          Makes sense. "I take responsibility" conveys that they will also suffer consequences, which isn't true.

          "I'm the sole person who made this decision" is probably closer what they are trying to say.

      • tacticalturtle 8 days ago |
        I think a start would be to stop saying the phrase “I take full responsibility for this decision” if you aren’t also publicly taking a pay cut.

        There’s no need for a CEO to bring themselves and their feelings into the conversation. It’s this weird attempt at empathy that fails, because the CEO isn’t making any sacrifices.

        Just say that there are layoffs. Most rational people who have been in any business for more than a few years recognize them as an unfortunate part of the business cycle.

      • insane_dreamer 8 days ago |
        100% agree, but the opposite is what happens.

        Mass layoffs -- unless the company is actually tanking and on its last leg, which isn't the case with any of the tech companies who have been doing this recently -- cause the share price to rise. CEO pay, or at least bonuses, are often tied to the share price.

        So a CEO is rewarded instead.

        • vundercind 8 days ago |
          To put salt in the wound, my understanding is the research on elective layoffs (ones that aren't forced by circumstances) indicates the outcomes are mixed at best, leaning negative.

          So all this crap is just cargo-culting our current management paradigm, and/or execs cooperating to suppress wages and weaken labor, which had gotten a bit too uppity after Covid (that's one thing waves of layoffs like this do accomplish).

      • vundercind 8 days ago |
        I think it's an outlet for general frustration with the justification for high executive compensation (and returns on capital, for that matter) often being "they have much more responsibility and risk" when the actual downside is typically nonexistent, and even if there are consequences, the outcome is something like "LOL still richer than any ten of you combined will ever be", i.e. the "risk" is all fake.
        • randomdata 8 days ago |
          > "they have much more responsibility and risk"

          Perhaps you've misinterpreted that statement? It is the board that takes on greater risk with executives as compared to other employees. The executives are given the keys to the kingdom, which means only an exceedingly small group of trusted individuals can be considered for the job. By the transitive properties of supply and demand, when supply is limited, price goes up.

          • galactus 8 days ago |
            The thing is, high executives have become a self-perpetuating class entrenched in corporate boards, this is the reason CEOs comoensation keeps skyrocketing, not supply and demand. And this entrenchment obviously also stifles accountability.
            • randomdata 8 days ago |
              How does this self-perpetuating entrenchment not become a factor in what establishes the supply and demand, instead managing to exist as something off to the side?
      • mv4 8 days ago |
        Yes, sometimes reductions are necessary. However, layoffs isn't the only way to reduce variable costs.
      • lr4444lr 8 days ago |
        > It sounds like people want executives to get some kind of punishment or pain as a consequence of laying people off.

        No - as a consequence of poorly planning cost controls. It's not that the people don't need to be laid off for the health of the company, but that the executives who made the bad decisions don't get the boot along with them, in favor of more cautious or frugal leaders.

      • lm28469 8 days ago |
        > But what would that even look like? A fine? That would probably make no practical difference, and would discourage them from making changes that need to be made. Fire them? Then you would probably get a worse decision maker in the driver seat going forward, who also didn't learn from experience of going through layoffs.

        Well they're the one asking to "take responsibility" here, the fact that they claim responsibility yet nothing happens is exactly why people don't like this phrasing.

        Also who the fuck else can be responsible anyways ? The cook ? The guy who mops the fucking floor ?

      • Eric_WVGG 8 days ago |
        Yeah that opinion is unpopular because it's deeply stupid.

        “you would probably get a worse decision maker in the driver seat going forward, who also didn't learn from experience of going through layoffs” or you would maybe get a better decision maker who didn't have to layoff — or hire unnecessary — workers in the first place? Ridiculous speculation.

        Responsibility without consequences just means failing upward. That's why we have a gilded executive class of people who are barely qualified to run a local Taco Bell franchise.

      • fullshark 8 days ago |
        The point is words mean nothing from the C-suite, and are just tools to accomplish whatever labor/public relation goals they have.
      • a0123 8 days ago |
        "Unpopular opinion", sure, how brave of you.

        Simple: they sure love to talk a big game about responsibilities and taking responsibilities. Until it's time to actually do it. For the good of the company of course (if the company is in such dire straits, as the most highly paid employee - and probably not the hardest working one - why don't you take a big pay cut? For the good of the company of course).

        That's what people don't take well.

        It's amazing this still has to be explained.

      • zo1 8 days ago |
        It's the grey goo of manager-speak. It rides both sides, but never truly picks one.

        The other two options: blame employees(someone not you), or take some form of punishment as an individual.

        I too do it sometimes, and I feel bad each time. I at least tell people what it is and that it's just the reality of the situation. I'm not gonna commit career suicide and jeopardize my family's livelihood but I also won't blame them. So I follow the meaningless middle road where the status quo mostly stays and we all at least learn from it.

        • fwip 8 days ago |
          Ah, you're only going to endanger the livelihood of your employees' families, most of whom have substantially less wealth than you. I bet the rest of your employees don't really care that you "feel bad."

          At least they learned not to trust you, though.

          • zo1 7 days ago |
            I'm not responding in the context of layoffs nor have I fired people because of my mistakes luckily. That's a different story, and I was trying to explain to OP my take on it.
            • fwip 7 days ago |
              I'm glad to hear that, I apologize for misunderstanding.
      • hshshshshsh 8 days ago |
        You can make money by either reducing head count or coming up with plans that involves generating more money with existing workforce.

        Obviously you as a CEO failed at doing second.

        Now question is do you fire yourself and try to get a better CEO or you choose to fire 20% and generate more profits.

        If it's up to the workforce they probably choose to fire CEO. But if it's upto the CEO he choose to fire the 20%.

      • rurp 8 days ago |
        Taking a hit on their giant salary seems completely reasonable to me. Having skin in the game makes people perform better in all sorts of cases, and I don't see why a CEO would be different.

        Do you also object to sales reps or athletes making less money after a long period of performing poorly?

      • consteval 8 days ago |
        > It sounds like people want executives to get some kind of punishment or pain as a consequence of laying people off

        Um... yeah. Yeah, that's pretty much exactly what I want.

        I used to work at a Dairy Queen. One dude there had been working there for a couple years. Unfortunately, one shift his drawer came up a dollar short. Our cutoff was 5 cents - a nickel - over or under. He was immediately terminated, of course.

        He cost the company one dollar. A Dairy Queen cashier making minimum wage is held to a higher standard of accountability.

      • mrthrowaway999 8 days ago |
        People come in two flavors: conflict theorists and mistake theorists.

        Conflict theorists think that every event is a result of power struggler. So if someone gets hurt, someone must be punished for that.

        Mistake theorists think that the world is complex and sometimes bad stuff happens because most people operate with good intentions most of the time. Often, that means no punishment needs to be metted out.

        To mistake theorists, conflict theorists look like ideological blood thirsty savages. To conflict theorists, mistake theorists look like enemy troops.

        This is a gross oversimplification but it always shocks me to see how much more conflict theorists there are on hn now than before. So many comments here blaming the CEO or capitalism, most of which are going off extremely scant information.

    • flappyeagle 8 days ago |
      Your right. He should commit ritualistic suicide by slashing his belly with a short sword.
    • whamlastxmas 8 days ago |
      While still titling it “A message from Drew”
    • game_the0ry 8 days ago |
      Word. If CEOs were to actually take responsibility, they would fire themselves.
  • nextworddev 8 days ago |
    Stack ranking is back masquerading as (bi) annual layoffs
    • threetonesun 8 days ago |
      It's more fun now though, because instead of being tied to individual performance, you need to make sure you're on a product team that is going to survive the cuts.
      • nextworddev 8 days ago |
        That was actually the norm prior to 2010. Tech was never supposed to be a stable career due to inherent innovation risk
        • grepfru_it 8 days ago |
          Also prior to 2010 you wouldn’t be a senior engineer after 3 years of experience making $180k/yr. The staff and principal engineering roles paying <$100k are still super safe jobs
  • jimberlage 8 days ago |
    Honestly, this doesn't strike me as a bad layoff announcement, with one caveat.

    I’m writing to let you all know that after careful consideration, we've decided to reduce our global workforce by approximately 20% or 528 Dropboxers.

    Should be replaced with

    I’m writing to let you all know that after careful consideration, we've decided to reduce our global workforce by approximately 20% or 528 people.

    You should never use your pet names for employees in a layoff announcement. It makes an otherwise serious announcement seem tone-deaf.

    • giraffe_lady 8 days ago |
      Don't want to remind other workers that they share something with these workers. Solidarity can be contagious.
    • mv4 8 days ago |
      It is my observation that most unicorn execs become tone-deaf and out of touch very quickly. Something about human nature.
    • Buttons840 8 days ago |
      It's to remind them they are beloved "Dropboxers", and are part of the family... before terminating them.
      • hunter2_ 8 days ago |
        I've never been a big fan of any such language, regardless of layoff context. Do enough people prefer it that it's actually a net win for business by way of improved morale or whatever? I wonder if it's been seriously studied.

        Then again, I'm also of the mind that email addresses (or whatever other contact methods) ought to belong to functional areas/positions rather than to people (other than for person-specific topics such as time off, personal development, etc.) so turnover doesn't lead to questions of where to send questions/requests. I assume this is an unusually inhumane outlook!

        • aprilthird2021 8 days ago |
          From an organizational psychology perspective I'm sure it tests well that's why they do it
      • malfist 8 days ago |
        So beloved that they're willing to sacrifice them on the alter of stock price
    • qsi 8 days ago |
      I agree it's actually a well crafted layoff announcement. I wouldn't even faulting for using Dropboxers. If layoffs have to happen there are much worse ways of announcing and implementing them than this. Still very unpleasant if you're affected... (been there...)
    • brk 8 days ago |
      The employee pet name shit is just really tired at this point. It's as bad as the job postings still looking for Rock Stars or Ninjas or whatever.

      They're not Dropboxers, they're not associates, they are employees. Pretending otherwise is foolish on both sides.

      • jeffbee 8 days ago |
        Dropbox was where I first encountered the infantilization of the workplace, with animated emojis all over your biannual performance review. It was a shock, having come from a real company run by adults. Now everyone thinks this is normal, at least at companies that use Slack where 40% of the traffic is animated emojis.
        • spinmax 7 days ago |
          Exactly how I felt working at Google with their “open concepts”. Thankfully I am back at the University of Washington in a cubicle now, away from the yuppy babies. God knows where people get these ridiculous ideas.
  • paulcole 8 days ago |
    I’m 22 and work on a 3-person team so it’s hard for me to imagine why a company would more than 4 or 5 total employees.
    • giraffe_lady 8 days ago |
      Don't worry your imagination will develop over time.
    • colesantiago 8 days ago |
      > I’m 22 and work on a 3-person team so it’s hard for me to imagine why a company would more than 4 or 5 total employees.

      You're not wrong.

      I've seen companies with less than 10 employees make around $9M ARR within the first 3 years, and some with around 50-100 employees that can't even reach 100K ARR.

      The smaller your startup the more faster you can go, Dropbox's main issue is that they haven't implemented Founder Mode yet. I am willing to bet that that there are jobs in Dropbox that doesn't need to exist.

      • GrumpyNl 8 days ago |
        Looks to me, they started to over engineer their product, just for a storage platform, you dont need 2500 people.
    • surajrmal 8 days ago |
      Software is complicated. If you keep writing new functionality, maintaining it slows down your ability to write more new functionality. Eventually if you want to ship more new features and not wait an extraordinary amount of time to do so you need more people. This doesn't scale super well so your headcount grows non linearly.

      Companies develop a lot of bespoke features used by a handful of their customers. It might not be obvious to the average person what all of those features are. Additionally just scaling software to continue running with more customers using the product is not a trivial task as well. Adding more servers or making servers beefier only works until it doesn't.

  • skwee357 8 days ago |
    Being sorry - check

    Takes full responsibility - check

    Layoffs are still there

    • yieldcrv 8 days ago |
      how would you like the next CEO to handle it, for reference?
      • wahnfrieden 8 days ago |
        Conversion to worker coop
      • CoolGuySteve 8 days ago |
        I would like for there to be a next CEO
      • bravetraveler 8 days ago |
        With the resources that would otherwise be given to the excised one, is a good start
      • realusername 8 days ago |
        A 20% layoff means either the market changed very very quickly or something went terribly wrong in the company strategy. Here it's the second scenario and I'd expect the CEO to be on shaky grounds after such bad results.

        There needs to be more explanation on where the CEO screwed up that badly and the consequences for the management.

        • mrguyorama 8 days ago |
          At the very very least, they should be explaining how Dropbox is suddenly a 20% smaller company, because either that means the market has contracted by 20%, or Dropbox has shit the bed as a competitive entity in said market.

          Both options should directly imply that the CEO should earn less. Either you're running a smaller, simpler company, or you sucked at your job.

          Eat the loss.

          • stevenAthompson 8 days ago |
            They aren't 20% smaller, they stopped growing. Some of those positions existed to help them continue with growth, which now isn't happening.

            They reached market saturation, which isn't the same thing as failing.

      • skwee357 8 days ago |
        These words mean nothing really. I expect the next CEO to not use meaningless phrases. How does "taking responsibility" works in his case? What does it even mean other than PR fluff?
        • foobarian 8 days ago |
          I mean he's just stating what his job is. CEO is responsible by definition. He's saying "Hey all this is my job."
          • skwee357 8 days ago |
            No, responsibility is not a word. Responsibility is an action.

            If I'm on-call, I'm responsible to carry my laptop with me and be available immediately to fix critical issues. I don't just say "I take responsibility of being on-call", and the leave my laptop at home, get drunk and fall asleep in a bar for the weekend. That's called being irresponsible.

            • foobarian 8 days ago |
              I see. But that's still like doing your job. I do my job for being on-call by having my laptop with me and phone on, etc. If do my job badly I get fired.

              So this CEO is saying, "if I do my job poorly I understand I could get fired."

              But, did he/she do their job poorly? That's the thing I can't figure out quite yet. It seems it was bad for the laid off people, but maybe not for Dropbox?

              • johnnyanmac 7 days ago |
                >"if I do my job poorly I understand I could get fired."

                If I got a million dollar parachute when I do my job badly, I would love to "take responsibility" as well. Fuck the people, I get paid either way here.

                > But, did he/she do their job poorly?

                in a fiduciary sence short term, no. So shareholders are happy since that's all their care about.

                Long term, who knows? I don't see them closing the gap with Google nor Microsoft so this could just accelerate that downfall.

                in a spirit of, as some politician say, "creating jobs and stimulating the economy", absolutely awfully. We have 500 more workers out on an awful job market and it's not because DBX wasn't profitable. They simply dropped workers to prepare for a bad time that the US economy doesn't want to admit out loud.

        • dylan604 8 days ago |
          why would you expect the next CEO to not use weasel words? it's like they all go to the same "mom school". they all go to the same tailor to make teflon suits so nothing sticks to them, and they all learn the same "rain in spain falls on the plain" dreck.
        • layer8 8 days ago |
          It means he’s saying people should be mad at him instead of at someone else. It seems to be working.
          • johnnyanmac 7 days ago |
            I mean, it's him and the shareholders who probably pushed for this. There shouldn't be anyone else to be mad at.

            I guess the government for not regulating this kind of thing to begin with. but that's a bit out of DBX's purview.

      • randomdata 8 days ago |
        By letting a lower rung employee take the responsibly. This is giving CEOs a bad name and is only one step away from the board taking the heat.
      • glimshe 8 days ago |
        If he was responsible for the conditions that led to the layoff, he could also resign.
        • empath75 8 days ago |
          Layoffs happen even in well run companies.
          • GiorgioG 8 days ago |
            Actually they don't. Well run companies have cash reserves and expect to have periods of ups and downs. They don't pray to the alter of the next quarterly report.
            • yieldcrv 7 days ago |
              > Actually they don't

              then they probably should

              not saying I should go work for McKinsey, just noticing that unnecessary payments are likely happening. companies don't exist to employ people. employees exist to help companies. just make everyone a decent shareholder with decent liquidity and move on when the employee isn't necessary.

              • johnnyanmac 7 days ago |
                >companies don't exist to employ people. employees exist to help companies.

                Companies in society exist to serve the customer, provide labor opportunities, and overall stimulate the economy (all of which is needed to make money).

                This mentality above is exactly why the latter half of Millensials and Gen Z were demystified by the labor market and simply don't take the kind of "loyalty" narrative of the older generations. You can't talk family, layoff "family" every 2 years regardless of talent and pretend that "hard workers get rewarded". So you'll get the bare minimum, you will get no overtime when you request it (especially if you aren't paying 1.5x), and you probably won't even get the long dead 2 weeks notice when I move on.

                You can't expect much more "help" when you can't give the basic modicrum of respect to your help.

                > just make everyone a decent shareholder with decent liquidity and move on when the employee isn't necessary.

                most jobs don't have RSUs. Not even in tech.

            • wahnfrieden 7 days ago |
              They do it to suppress wages, not only because of economic instability. It’s worked - wages are down across industry. Wage suppression is one of the responsibilities of a well run business (the CEO together with HR hires consultant help for this or they hire a benefits and wages role, and it’s referred to as market positioning)
              • reverius42 7 days ago |
                It's pretty cynical to say that wage suppression is one of the responsibilities of a CEO. But perhaps not off the mark.

                If only we had the equivalent on the other side to balance the equation. Some kind of a group of individual employees, who work together to counter wage suppression efforts.

                • johnnyanmac 7 days ago |
                  historically in tech, that group is some new competitor that "disrupts the industry" and either becomes a new power respecting talent for a while, or gets bought out by a megacorp and given that huge salary once again.

                  That's really the main saving grace for this industry; the scalability that a few employees can still provide a solution that makes corporations with hundreds of thousands of workers sweat. That's why they surged salaries so aggressively in the 00's and half the '10's

                  That's also the reason why unionization will be a hard argument among tech workers. Slowly starting to happen in the games industry, so that at least confirms there IS a breaking point somewhere for that to happen.

          • ziddoap 8 days ago |
            Well run companies laying off 20% of the global staff?

            None come to my mind, do you have any examples?

            • blitzar 8 days ago |
              > Well run companies laying off 20% of the global staff?

              Well run companies laying off 20% of the global staff a year after laying off 20% of the global staff?

          • dylan604 8 days ago |
            well run companies do not hire more employees than they can afford
      • BossingAround 8 days ago |
        How about describing what exactly taking full responsibility means for them in that particular situation?

        Saying e.g. what is the impact on the situation for those responsible might be nice - no bonuses for next year? A plan in place so that this doesn't happen again? Stepping down as a CEO?

        I mean, if I take responsibility for e.g. wrong tax filing, I pay the fine penalty, and/or go to jail.

        Saying "I take responsibility" some kind of failure while having no consequences for said failure is not taking responsibility.

      • stonemetal12 8 days ago |
        Stop saying "take responsibility" if they aren't actually.

        If you knock a girl up and you "take responsibility" it means you getting married.

        If you are in a car wreck and you "take responsibility" it means you are paying for repairs.

        If you commit a crime and "take responsibility" you are going to jail.

        So if a CEO is "taking responsibility" it should be something like that second case, dollars from their own pocket to the effected party.

        • YetAnotherNick 8 days ago |
          GP asked what should CEO say instead. Not what should they not say.
          • timeon 7 days ago |
            Absence is also part of the content.
        • s1artibartfast 7 days ago |
          Have you considered that not everyone shares your opinion and that this could explain the difference between reality and your expectations.
          • johnnyanmac 7 days ago |
            My insurance companies and government definitely share that opinion of responsibility. So, yes. But my answer remains "take responibility and mean it".

            I'd love to hear you explain how I can get out of paying my car insurance of alimony though with this line of reasoning, though. Could be useful one day.

            • s1artibartfast 7 days ago |
              here is a pro tip: If you call your car insurance and cancel, the government wont make you keep paying it every month.

              Much like employment, each party can cancel. You didn't sign a lifelong contract for insurance.

        • ThrowawayR2 7 days ago |
          CEOs are responsible to the board of directors and shareholders. The BoD and shareholders are who choose and remove CEOs and you can bet both are considerably displeased when the company isn't as profitable as they expect.
          • johnnyanmac 7 days ago |
            That's the best part of modern tech markets in a not-recession recession. They are still profitable but will layoff because it's fashionbble or to make more money.
      • coldpie 8 days ago |
        They should make whole those affected, as best as possible. The CEO, who is the responsible party by their own declaration, should distribute their personal wealth to those affected until all parties have approximately the same amount of wealth.
      • jrochkind1 8 days ago |
        Take a pay cut. Return last year's mega bonus.
    • Clent 8 days ago |
      Claims to take full responsibility but since he has not resigned he has not taken any responsibility he has just said the words.
      • SoftTalker 8 days ago |
        That's not what it means.

        As CEO, it's his responsibility to make/approve the decision to do the layoffs, or not. The buck stops with him. That's all that it means. It doesn't mean he's liable for any hardships.

        • s1artibartfast 8 days ago |
          Exactly, it doesnt mean that the CEO is submitting themselves to whatever consequences internet users deem appropriate.
        • reverius42 7 days ago |
          If that was what responsibility meant, then by definition any CEO is fulfilling their responsibility.

          The moral meaning of responsibility here means that the CEO takes responsibility for the lives and livelihoods of those affected -- which does feel a bit hollow when the CEO presumably is not only not affected negatively, but probably will be rewarded for increasing shareholder value.

        • disqard 7 days ago |
          I'm more with GP.

          If "responsibility" only constitutes "I pull the trigger, and I don't care what happens as a result", then that is a fairly weak kind of leadership -- ostensibly not very different from a child doing whatever they want in a consequence-free manner.

          I want to believe that "responsibility" not only constitutes "I can make things happen", but that "I am willing to Make Things Right if my actions cause things to go sideways".

          If I'm wrong, then we live in a world where "taking responsibility" means "using power", and "I take full responsibility" means "yes, I used my power to do that" and that's Not Good Enough to call such people "Leaders".

          • SoftTalker 7 days ago |
            Layoffs are a fact of life with businesses. It sucks. I'm sure these CEOs do not enjoy doing it, but someone has it in their job description (i.e. the responsibility) to make those kinds of decisions.

            You may have it in your job description the responsibility to do performance reviews on your reports. Those reviews can make or break a career. If you do them honestly and with the consideration they deserve, you should not be expected to personally bear the consequences of giving someone a deserved poor review.

            It's too bad we don't live in a perfect world where everyone has a job and is never at risk of losing it. But if wishes where horses.....

        • johnnyanmac 7 days ago |
          "Some of you may die, but that is a risk I am willing to take" - Lord Farquaad, Shrek (2001).

          Fitting for a movie from a studio made out of spite for another future trillionaire empire.

    • TomK32 8 days ago |
      Avoided the "20% more space at Dropbox" headline - check
      • layer8 8 days ago |
        I was hoping for a 20% price reduction.
    • my_berner 8 days ago |
      I think we'd all collectively blow our minds if a CEO said "I take full responsibility for the bad decisions and overhiring, so I'm resigning"
      • FirmwareBurner 7 days ago |
        Would the CEO resigning or getting laid off, make your situation any better if you were one of those laid off?

        Feels like a weird hill to die on, and more like a crabs in the bucket mentality that doesn't change anything in the grand scheme of things. In the end I'm still unemployed and whatever happens to my ex-CEO doesn't change my situation one bit.

        As I grew older and experienced my share of layoffs, I stopped caring about what happens to those responsible for me getting laid off, as my energy is better spent on improving my situation and my life instead of ruminating how Krama vengeance would make me feel better.

        • smetj 7 days ago |
          > Would the CEO resigning or getting laid off, make your situation any better if you were one of those laid off?

          No, of course not. But he is the leader, and he guided the company to a point where certain areas became "over-invested or under-performing." In other words, he didn’t do a good job. So, it should be him stepping down. Nobody ever said being a CEO would be easy.

          • FirmwareBurner 7 days ago |
            >and he guided the company to a point where certain areas became "over-invested or under-performing."

            And now he's fixing it by cutting those under-performing areas.

            >So, it should be him stepping down.

            Why? How would that help the company get better? Do you think competent CEOs are like cogs that you can pick a new one from the stack of LinkedIn applications whenever the old one makes a mistake, and then slot him in the existing machine and everything will magically work better?

            >Nobody ever said being a CEO would be easy.

            Exactly. That's why you don't rush to replace the devil you know with the devil you don't.

            • johnnyanmac 7 days ago |
              >That's why you don't rush to replace the devil you know with the devil you don't.

              It's the same devil with the same playbook. They all know each other at that level.

              And yes, they are doing that in some sectors (and some CEO's want that). Less in tech, but I suspect more shakeups once the AI bubble ends.

              • FirmwareBurner 7 days ago |
                >It's the same devil with the same playbook.

                Why don't you start your own company so you can be a model angelic CEO then? Why bother working for these "evil" guys? Or work for a local mom and pop shop instead of a publicly traded company?

                • johnnyanmac 6 days ago |
                  Working on it. But that's a dismissive answer from someone who's never actually ran a business.

                  >work for a local mom and pop shop instead of a publicly traded company?

                  I'm open to it. They literally aren't hiring tho. They get the most impacted in a downturn, so I get it.

                  • FirmwareBurner 6 days ago |
                    I ran a business which is why I know how hard it is and why I prefer working for someone else and accepting the trade-offs. You're the delusional one here wanting to have your cake and eat it too.
        • disqard 7 days ago |
          That's a really positive attitude, to not fixate on retribution -- kudos to you!

          I'd like to point out that there are other possible outcomes, like (say) the CEO and entire C-suite cutting their salary to $1 for a year (it's not like this will render any of them homeless).

          IMHO, that would actually constitute "taking full responsibility", as opposed to parroting words that don't connect to the reality of the situation.

          • FirmwareBurner 7 days ago |
            >like (say) the CEO and entire C-suite cutting their salary to $1 for a year

            What's the point of being CEO then? Have the stress of running a company while working for free? Who would ever want to do that?

            • johnnyanmac 7 days ago |
              >What's the point of being CEO then?

              I don't know. As you said, it's a waste of energy to wonder about other people and their endeavors. Better to focus on me.

              And I need the money. CEOs don't. Feels odd to go from "don't spend your energy thinking about other rich people" and then go "but rich people 'want' money" when someone makes a suggestion.

              >Have the stress of running a company while working for free? Who would ever want to do that?

              Again, don't know. But I suspect that most people at a CEO level are not just in it for money. There's easier, less stressful ways for millionaire to accrue money.

              • FirmwareBurner 7 days ago |
                >I don't know. [...] And I need the money. CEOs don't.

                That's some silly delulu shit right there. Imma end this conversation with you right here since you're not arguing in good faith as you've already made up your mind, so it's a waste of my energy and time to continue this any further.

                • johnnyanmac 6 days ago |
                  >Please don't post shallow dismissals, especially of other people's work. A good critical comment teaches us something.

                  Please don't break the rules if you want to stay a part of this community.

                • AlexeyBelov 6 days ago |
                  I'm just passing by, but to me your comments were way less productive and interesting in this whole thread.
                  • FirmwareBurner 6 days ago |
                    So just like your comment?

                    What did you expect productive about this whole conversation?

                    Did you expect to see the magic formula/solution to people getting laid off from well paying tech companies and somehow I got in the way of that?

                    We're all just chatting here speaking our minds which has the real world practival equivalent of shouting into the void. There's no real value to be had here.

        • johnnyanmac 7 days ago |
          It wouldn't, but it'd reassure me I wasn't some expendable pawn and they are preteding to be responsible. A company trying to cut back on the highest paid workers who will still survive shows a captain willing to drown with their boat.

          but it doesn't work like that in the western world.

          >As I grew older and experienced my share of layoffs, I stopped caring about what happens to those responsible for me getting laid off, as my energy is better spent on improving my situation and my life instead of ruminating how Krama vengeance would make me feel better.

          The tree remembers. If I have nothing else it's my pride for my craft. I'll probably never have some revenge arc, but I sure will take it personally the next time that company tries to make deals with me later in my career.

          Call it cultural; I don't like being treated as a slave. Respect your fellow man, regardless of background or walk of life.

          • FirmwareBurner 7 days ago |
            >but I sure will take it personally the next time that company tries to make deals with me later in my career.

            You don't do deals with companies who fire people? You wouldn't be working for any company in the world then. IIRC in communism they never fired people, maybe that system will serve you better. Oh wait...

            >I don't like being treated as a slave.

            "Sent from my iPhone sipping my latte in California"

            I wish you all spoiled rich western workers would stop using the slave word so easily whenever an employer does something to you, as it dilutes the meaning and the severity of the word. Similar with the over misuse of the words woke and nazi.

            Please read up on what slavery actually meant and the lives of actual slaves. Working in tech in the richest country in the world, and being fired by Dropbox isn't even remotely in the same ball-planet as slavery.

  • 42lux 8 days ago |
    Took the responsibility right to his bank account.
  • Brosper 8 days ago |
    Anybody from Poland will be layed off?
  • mytailorisrich 8 days ago |
    > We continue to see softening demand and macro headwinds in our core business

    In plain English it means sales are crashing with no change forecast in the immediate future.

  • electriclove 8 days ago |
    Company isn’t doing so great and future doesn’t look so great and people cost a lot of money so they are letting folks go who aren’t as valuable. This makes sense.
    • airstrike 8 days ago |
      What doesn't make sense is hiring so many people to begin with. The writing has been on the wall about Dropbox for quite a while now
      • electriclove 8 days ago |
        Agreed! So many of these companies hired needlessly over the recent years.
        • blitzar 8 days ago |
          It wasnt needless, they didnt want to miss out. They are not sure what they didnt want to miss out on, but they knew for sure that they didnt want to be the only one not doing it.
  • josefritzishere 8 days ago |
    Dropbox makes over 600 M per quarter and about $2.53B per year. They dont need to do layoffs. This is a choice to desctroy jobs to temporarily enrich shareholders to the detriment of the company itself. Classic short-term decision making. https://stockanalysis.com/stocks/dbx/revenue/
    • randomdata 8 days ago |
      Financially, perhaps not, but maybe the product is now done? I mean, what more can you really add to the service at this point? There is still work to do with maintenance, support, etc. but that doesn't require the same level of employment as when you are still building.
    • brk 8 days ago |
      How is it to the detriment of the company? I've been a dropbox subscriber I think since they launched. Over the years they've added some nice features here and there, but I feel like at this point they could scale all the way back to server admins and sustaining engineering and be perfectly fine. This is another case of I can't imaging what all of those people actually DO day to day.
  • absoluteunit1 8 days ago |
    The severance package is great!

    I don’t think I would be upset (unless I was extremely passionate about a project I was working on)

    • BossingAround 8 days ago |
      Really? 16 weeks of salary, or 4 months of pay. In my country, you get 3 months of pay as standard when you're fired from your job. Doesn't seem that great to me to be honest.
      • ahstilde 8 days ago |
        It sounds like it's 25% better than what you get in your country?
        • triceratops 8 days ago |
          33%
        • klausa 8 days ago |
          “25% better than legally required minimum” is not generally considered “great” in many circumstances.
          • nsxwolf 8 days ago |
            Comparison is the thief of joy. In the US, any amount is... infinity %? Undefined %? better than the legally required minimum of 0.
        • BossingAround 8 days ago |
          Personally, I'd consider this nothing to write home about. It's OK. Not great, not terrible.

          If we're laying off 20% of the company, I'd expect the package to be somewhere in the 6-12 months range. To me, that would seem more fair, considering they are completely restructuring the whole company.

          • geodel 8 days ago |
            Yeah, nothing to write home about until they pay inflation adjust salary till retirement age of 67 for all laid off employees.
          • pembrook 8 days ago |
            I'd rather take having a tech industry at all and the 2-4X bigger US salaries (and 30% lower average taxes) than having my fellow citizens shoulder the burden of giving me 6-12 months of daycare.

            In the US luckily the job market is still quite dynamic (and extremely tight by historical standards) so only in an extreme scenario would someone with Dropbox on their resume need 12 months to find another job.

            They might have to take a pay cut from a 99th percentile salary to a 96th percentile salary though. Rough, I know.

      • nsxwolf 8 days ago |
        In the US, the minimum required is usually zero. The most I ever got was 4 weeks.
        • lesuorac 8 days ago |
          The minimum needed in the US for this situation is 60 calendar days [1]. Hence the 16 weeks.

          https://en.wikipedia.org/wiki/Worker_Adjustment_and_Retraini...

          • nsxwolf 7 days ago |
            The WARN Act doesn't mandate severance payments AFAIK.
            • rsanek 7 days ago |
              I think perhaps that's why poster used "for this situation" -- if a company doesn't want to have to provide advance notice, their only option with WARN is to do it with this kind of severance payment. Not sure if it was intended but that's a pretty cool outcome of the law.
          • _gabe_ 7 days ago |
            16 x 7 = 112 days, I’m not sure I understand your comment? Even if it was business days only, 5 x 16 = 80 which is still above the minimum needed.
      • aprilthird2021 8 days ago |
        In big tech in the US, 4 months is usually enough to find another similar job in the industry. Also in the US for mass layoffs at big firms, the minimum is effectively 2 months because you are required by law to give 2 months notice to workers about such layoffs, 2 months severance is a way to not have to give such notice.
        • harimau777 8 days ago |
          In this market, 4 months definitely isn't enough to find a similar job.
      • Epa095 8 days ago |
        But are you not expected to work those 3 months? 4 months of pay without work is decent, but not amazing.
        • prmoustache 8 days ago |
          > But are you not expected to work those 3 months?

          When you are leaving on your own term yes.

          When you are laid off you are technically still an employee for those 3 months but nowadays many companies will just tell you to not show up for security reason.

      • ramraj07 8 days ago |
        US salaries are quite a lot more; lifestyle creep is a thing but at least for developers they get paid a lot more than the average worker in the US than say in the Europe. Factoring that, 4 months is amazing.
      • opjjf 8 days ago |
        Do you earn SF salaries in your country?
        • cbzbc 8 days ago |
          They probably don't have SF housing costs in their country.
    • yellow_lead 8 days ago |
      I dunno. It may take 1-2 months to prepare for Leetcode style interviews, and this can be pretty mentally exhausting. Every time you fail to solve a leetcode question, it feeds your imposter syndrome, which is probably even worse due to getting fired.
      • FredPret 8 days ago |
        If leetcode wasn't hard enough to make a good programmer fail now and then, there would be no point to it.
        • neilv 8 days ago |
          If Leetcode didn't provide discrimination defense and neg the candidate shortly before offer, there would be no point to it.
        • johnnyanmac 7 days ago |
          If companies just accepted good programmers and were frank with themselves that they are not going to find rockstar 100x programmers for half the market rate, Leetcode would be acceptable.
      • pembrook 8 days ago |
        Wow, that's horrible. And you might even have to stay at a 4 star instead of a 5 star resort in Bali when you take a vacation during your severance, job market is tough.

        Even worse, you might have to miss one contribution to your FATfire investment account to deal with the extra risk. Compounded, that missed contribution might mean you'll have to retire at 46 instead of 45.

        How dare these companies treat these people this way. They took the massive risk of working for an already-successful company at $250K/yr with a $200K stock package, and now fat cat Drew Houston dares to leave them with just an abnormally large severance after they are no longer needed.

        • iaw 8 days ago |
          I don't think your tone aligns with the community guidelines[1]. Please consider not being snarky and sarcastic but actually responding to the merit of what people say here.

          [1] https://news.ycombinator.com/newsguidelines.html

          • pembrook 8 days ago |
            As a fellow tech worker, I genuinely believe all the things I mentioned are upsetting. It's happened to me before!

            I realized though that I was probably going to be okay, and what I actually needed was some perspective.

            Sometimes the contrast of "sarcasm" is the only way to shake you out of your bubble and give you that perspective.

            • VirusNewbie 7 days ago |
              Sarcasm is bad. It would have been fine to say "I think there is a social contract of it being acceptable to lay off workers making 400k".
            • johnnyanmac 7 days ago |
              >I realized though that I was probably going to be okay

              I thought so too... that was 13 months ago.

              I still am okay, but only by pure blind luck. And okay in a "rice and beans diet" way. The actual interview gauntlets are worse than my first job search.

              And yes, luck = preparation x opportunity. But I was literally cold called by a founder. My experience spoke for itself, but it only helped me tread water instead of sink into the abyss. Sure didn't work the other hundreds of times I kept searching.

              >Sometimes the contrast of "sarcasm" is the only way to shake you out of your bubble and give you that perspective.

              Again, the guidelines

              >Be kind. Don't be snarky. Converse curiously; don't cross-examine. Edit out swipes.

              Assumptions are horrible on the internet because it only enrages those who do not fit your strawman. I did everything "right" and I end up laid off twice, draining all my savings and a bit of my stock, and being gaslighted for over a year when I could grab multiple offers in 3-4 months the last few job hunts.

              I work in games, I'm not making 500k salaries and was well prepared for layoffs. but I was doing very well for myself. So it's tiring hearing people deride my decade of experience with "well maybe you weren't actually a good worker". I'm definitely not a 10x-er, never have been. But it's backwards hat I have more experience now and am desired less for my experience.

              It's just bad times. The sooner we can accept that, the easier it'll be to come together and weather the storm. But with layoffs it seems like all the elitism comes out instead.

      • bigstrat2003 8 days ago |
        With all due respect, that sounds like a personal shortcoming to me. One can (and should) not take interviews personally. One also can (and should) be able to acquit oneself well at an interview even without prep time.
        • yellow_lead 8 days ago |
          > One also can (and should) be able to acquit oneself well at an interview even without prep time.

          I don't agree. If you don't prepare at all for an interview, it shows. Aside from leetcode, it's also important to research the company.

          My point is mainly that I might be upset if I were in that group that's laid off today. I don't want to prep leetcode for several weeks. It feels like a waste of time.

          • bigstrat2003 7 days ago |
            I've never prepared for an interview in my life, and I've never had any difficulty. Anecdotal of course, but I think prep for interviews is vastly overrated.
        • rsanek 7 days ago |
          You're telling me you maintain the ability to pass the various interviews that the modern FAANG SWE gauntlet requires year-round? Good for you if so, but this doesn't match the experience of any of the folks that I've worked with across my career.
          • bigstrat2003 7 days ago |
            Who said anything about FAANG? I don't work in that world and in fact you literally could not pay me to do so. It seems miserable as hell. But Dropbox isn't in that world either. And in any case, I've never ever had to prepare for a job interview at all, let alone for multiple months. They aren't that hard in most cases.
            • Manuel_D 7 days ago |
              Dropbox is (or at least was) renowned for having one of the hardest software developer interview loops.
      • gwbas1c 8 days ago |
        16 weeks + 1 week / year severance works out to 3-5 months.

        Looks like enough time to prepare, take a vacation, ect.

    • harimau777 8 days ago |
      Considering how horrible the job market is right now, four months of pay may not go very far.
      • reverius42 7 days ago |
        I've heard of folks with 10+ years of experience not finding work in 9 months or more.
        • johnnyanmac 7 days ago |
          Hello, I'm one of those. Well, 9 years but close!

          It really is a circus out there.

    • gcr 8 days ago |
      This is a bullshit package because of the healthcare.

      I was laid off from a different company with access to 18 months of COBRA. Dropbox is offering a third of that. Lots of job searches take longer than 6 months, so the employees are going to be left high and dry right when they need it the most.

      For the non-Americans, my COBRA expenses are about USD$2,000/month for me and my partner. I’m paying as much for healthcare as I am for rent. Even so, it’s still financially better to take COBRA than pay out of pocket for my prescriptions.

      • erikw 8 days ago |
        All West Coast states have free healthcare (medicaid) available if your income is below a certain threshold. And there is no time limit on that. It won’t help with rent, but at least these folks won’t be completely without healthcare access.
        • vel0city 8 days ago |
          There's pretty much no way they'd qualify for Medicaid if they were a dev at Dropbox. The income limit for Medi-Cal is $20,783 for a single adult, $28,208 for a household of two adults. Chances are they were past that income limit the first few months of the year. You don't just immediately qualify after making $140k annualized for the first 10 months and then hit $0 one day.

          Plus, they're getting 16 weeks of salary. At $140k/yr, that's $2,692/wk. Lets say their severance starts next week. There's 8 weeks left in the year. So they'll get 8 weeks of pay in 2025. $2,692 * 8 = $21,538. So no, they won't qualify for Medicaid at all in 2025 if they make that much as a single person.

          • cruffle_duffle 7 days ago |
            True but even making $140k/year does qualify you for tax credits on ACA marketplace health insurance plans. COBRA is kind of obsolete, honestly. You should be switching over to a insurance plan purchased through your state's health insurance marketplace.
            • vel0city 7 days ago |
              Totally agree there. Chances are they'll be better served with a marketplace plan unless they've got a complicated health situation/very specific care that might be questionablly covered without thoroughly shopping around.

              I'm just pushing back at the idea someone can go from making six figures and turn around and hop on Medicaid. It's not that simple. It should be IMO, but it isn't.

        • insane_dreamer 7 days ago |
          You have to be destitute to qualify for medicaid
        • Lammy 7 days ago |
          Even if one does qualify for those programs, the sign-up time is on the order of almost a year here in California. Applications are Supposed To Be™ reviewed within 45 days, which is already a long wait, but they are using the new normal “due to higher than usual volume, fuck you” approach just like every other modern bureaucracy.

          https://www.dhcs.ca.gov/individuals/Pages/Steps-to-Medi-Cal.... sez “Due to the high volume of new applications, the process is taking longer than normal”, and I have secondhand experience of six+ month wait times.

          Expenses incurred during the coverage gap need additional approval for retroactive repayment, meaning you have to have the funds to pay upfront for however many months/years the sign-up process takes, then once your coverage starts you have to apply/wait/hope to be paid back for everything paid out-of-pocket which might just get denied: https://www.dhcs.ca.gov/formsandpubs/forms/Forms/mc210a0907....

      • sct202 8 days ago |
        I wonder if they meant paid COBRA of 6 months, bc 18 months is like the minimum to offer continuing coverage. COBRA coverage is a Federal Law for large employers.

        https://www.dol.gov/sites/dolgov/files/ebsa/about-ebsa/our-a...

        "Q11: How long does COBRA coverage last? COBRA requires that continuation coverage extend from the date of the qualifying event for a limited period of 18 or 36 months. The length of time depends on the type of qualifying event that gave rise to the COBRA rights. A plan, however, may provide longer periods of coverage beyond the maximum period required by law."

    • insane_dreamer 7 days ago |
      > The severance package is great!

      that's a function of how low the bar is in the US

  • _sword 8 days ago |
    Makes sense and was only a matter of time considering it has essentially no revenue growth to date this year and Non-GAAP margins in the low-to-mid 30's %. With near-0% revenue growth, investors will expect a SaaS company to post 40%+ margins.
  • recroad 8 days ago |
    TIL that nobody knows what they're doing.

    Jokes aside, how do you end up having more than 500 excess people than what you need? What is management exactly doing during the time they went from 1 excess person to 500? Did they just hope the "macroeconomic headwinds" would become tailwinds? Didn't they at some point see that they have more people than valuable work, and maybe we should deal with that problem instead of hiring another team to place even more bets?

    Actually, I know why. It's because they have too much money and when you have too much cash, you start splurging without thinking and then one day the chickens come home to roost.

    Honestly, I would not hire a single manager from these big companies because they operate in an environment where they're playing with monopoly money and don't know what reality is. There's something to be said about spending within your limits and not splurging on the next shiny object. Way back when it was called cost control and operating within a budget. All that management theory seems to have been lost in the age of cash injections and valuations based on everything except retained earnings.

    • bhouston 8 days ago |
      Dropbox is public and has actual profits. I think your comment is not accurate.

      Instead I think the company has plateaued in growth and thus they need to cut back spending otherwise they will have falling profits and no growth - which is worse than just no growth.

      • toomuchtodo 8 days ago |
        Are their targets reasonable? Or are they reaching for fundamentals that don't exist as a storage utility?

        (Dropbox customer, pls just sync and store my data reliably)

        Edit: Reply was as I expected, thanks bhouston, agree they are potentially at the mature stage

        • bhouston 8 days ago |
          If you don’t have growth you have to treat this as a PE firm would. You cut spending to a minimum while ensuring you keep your customers, thus maximizing profit to assets ratio. A lot of companies do not have growth but are great money machines. It may be that this is the mature stage for Dropbox.
      • osigurdson 8 days ago |
        Yeah, I just had a look at dropbox stock. I would have expected permanent cash hemorrhaging, but no they have a P/E of 15.
        • avgDev 8 days ago |
          That is actually quite good. I am surprised.
          • voisin 8 days ago |
            A P/E on its own is not good or bad. If the company’s earnings are in decline you would expect a low P/E, and if they were growing aggressively then you would expect a high P/E. It is only when there is a mismatch when the ratio becomes interesting. I am not saying it isn’t interesting in this case but the comment you are replying to does not tell any information that would lead to the conclusion it is “quite good.”
            • bhouston 8 days ago |
              Yeah if there is no growth but a lot of earnings the stock should probably start to pay dividends no? Otherwise what is it doing with all that cash it is generating?
              • voisin 8 days ago |
                100%. Doesn’t even have to be zero growth - just growth less than investors want to see, as implied in the P/E ratio (since investors control the P).
    • aprilthird2021 8 days ago |
      > how do you end up having more than 500 excess people than what you need?

      Not sure if you are serious or not, but understanding the output of knowledge workers is a famously difficult task.

      • FirmwareBurner 8 days ago |
        >understanding the output of knowledge workers is a famously difficult task

        That's why large companies don't look at individual worker output (performance reviews are mostly performative and subjective) and just look at stock prices and profits.

        If "line goes up", it means workers as a whole must be doing a good job , even if individually many might not be good at their jobs, but as long as line goes up, nobody cares to look too deep into the hows and whys.

        If line stops going up, then they start laying them off more or less randomly or forcing RTO, or such things regardless of individual performance.

      • jumping_frog 8 days ago |
        I have a offtopic but related question. Why are our taxes still calculated in stepwise bracket manner. Why not a smooth curve? We have the mathematical and technical knowhow to implement it. Coming back to the Dropbox layoffs, why was this decision a drastic stepwise reduction. Not a smooth curve over a period of say 1 year.
    • colechristensen 8 days ago |
      If you're running a SaaS that isn't customer-interaction heavy, you can usually get away with dropping about 80% of your technical staff (if, of course, you pick the correct 20%, which is not easy).

      Having worked in several startups through the early growth stage, it's just surprising how much you don't get more done with, say, a 500 employee company than a 50 employee company.

      There is a ton of room to grow less and maintain more, and it's a real struggle for a business to decide its product is done with major growth and the associated need for a large staff.

      • ToucanLoucan 8 days ago |
        Staffing your business (or even team) with the right number of people to accomplish a job is a real challenge that the majority of managers don't engage with, instead simply trying to grow their little kingdom to the largest size they can, both for intrinsic power reasons, and also to foster greater jobs for themselves later on.

        If I see a manager put "led a team of 40" on their resume, in the interview, I ask "did you need 40 people? Did you need more, did you need less, and how would you have found out?" and the number of times this completely catches them off guard is staggering. It's like... did you choose that number for a reason? Or was that just the most you could fit in your budget?

        And sure many hands make light work, but there's an inflection point where the sheer weight of your organization becomes a liability, where getting anything done or changed requires the involvement of so many people that most just don't bother unless it's an emergency. That's how you get corporate rot, and that's how you get all the massive companies we rag on here about all the time who have been making like, 5 products since before most of us were born that everyone fucking hates but everyone uses because everyone else does.

        • higeorge13 8 days ago |
          Yeah but usually these people are top candidates and occupy the other engineering manager positions, and you, managing a super productive team of 5 or 10 instead, don't even get into a single interview there. And that applies to every single company I have applied to.
        • colechristensen 8 days ago |
          >many hands make light work, but

          I'd like to emphasize further the but. The speed of tasks scales with the inverse log of the organization size.

          In other words, as you get bigger, every project gets slower, regardless of how many people you have working on it. A project that would take a week in a tiny organization might take a month in a medium organzation and 2 quarters in a large organization. Sometimes there are good reasons for this, sometimes not.

          • jumping_frog 8 days ago |
            In a large orginaization, launching a new feature requires interaction with lot of other existing teams which slows speed down. Auth, permissions, metrics, etc. The new feature must seamlessly interact and integrate with existing systems.
    • voisin 8 days ago |
      > Didn't they at some point see that they have more people than valuable work

      Product roadmap probably had some ambitious ideas that got scrapped when earlier steps proved to not be marginal revenue generators.

      Jobs said it best: Dropbox is a feature not a product. All their efforts to make it a product (let alone a platform!) have worked against usability and alienated a lot of users. I am hopeful these layoffs signify a return to sanity in a company that seems to be leading the charge in racking up unforced errors.

      • tootie 8 days ago |
        They were (I think) first to market with fast, cheap cloud storage but at this point there's just too much competition and not enough differentiation. I have only the vaguest awareness of them trying to build some value adds to make Dropbox more of a collaboration tool, but I've never seen it get any adoption. I'm guessing those are the LOBs getting cut with this announcement.
        • voisin 8 days ago |
          I switched to OneDrive when it started getting bundled in free with Office 365. I also tried iCloud when it came in the Apple One subscription. Both are total shit compared to Dropbox. The sharing in iCloud is nothing short of laughable and OneDrive is just buggy Microsoft garbage (on my Mac - might be better on Windows). I am planning to move back to Dropbox which says something - I’d rather pay than use competitors’ products that come to me for “free”.

          That said, I’d rather the company stick to its fundamentals with no further feature creep and focus on lower subscription cost rather than features to justify higher costs.

    • throwaway313373 8 days ago |
      I mean, imagine that you are leading a team of 4 people.

      Are you sure that you will always be able to accurately tell if you need a fifth person or not?

      Or you have a team of 5 people. Can you tell if you have a one too many?

      • tyingq 8 days ago |
        Maybe not. But typically natural attrition rates would let a hiring freeze take care of most of this. Layoffs are kind of normal current day, but a 20% layoff is not.
        • throwaway313373 8 days ago |
          The common argument against relying on natural turnover rate is that the most competent workers are also those who are the most likely to leave because it is easier for them to find a new/better job. So if a company just freezes hiring instead of doing layoffs it will experience a reduction in the competence of their workers.

          I don't know if this is empirically true or not, I haven't seen any statistics. But I don't see any obvious logical errors in this reasoning.

    • spamizbad 8 days ago |
      People are hired to deliver what's on product and/or engineering roadmaps. If the roadmaps are less ambitious, it becomes pretty easy to justify headcount reductions.

      It's also less labor intensive to focus on a few core areas, making smaller incremental improvements than doing that PLUS launching big ambitious greenfield projects.

      Also, remember how people used to say "Startup X is a bad idea because <established tech company> could just clone you in 6 months"? Well, those ideas are now back on the menu for entrepreneurs because bigger tech firms are now running too lean for quixotic defensive plays like that.

    • cj 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      It's actually a pretty simple risk/reward equation.

      The risk of understaffing a company is greater than the risk of overstaffing a company.

      If you overstaff a company, the solution is quick and easy. If you understaff a company, the solution is extremely painful and takes a very long time to fix.

      E.g. it takes 1 day to fire someone, but 9 months to hire/onboard someone. So to ensure the staffing isn't a bottleneck for growth, the obvious answer is to err on the side of overstaffing.

      TLDR: You need to hire and onboard people before you actually need them. If hiring and onboarding someone takes 9 months, you need to guess how many resources you'll need a year from now, and hope that your estimation is accurate. (And obviously a lot of companies over-estimated how many people they would need, hence lay offs)

    • wakamoleguy 8 days ago |
      It has been even more than 500 excess employees. 300 were laid off in January 2021, and another 500 in April 2023. The percentages imply that headcount bounced around from 2800 down to 2500, up to 3100, down to 2500, up to 2600, and now down to 2100.

      These same macroeconomic headwinds have existed for some time now, and the fundamentals of Dropbox’s core business commoditization haven’t changed for the better.

      • tonyedgecombe 8 days ago |
        I wonder how many staff they need just to keep the lights on. I bet it's not more than a tenth of what they have now.
    • elif 8 days ago |
      This is literally every startup I've ever worked for. Grow before you need to, constantly expand your market. This is like 101 stuff
    • golol 8 days ago |
      I suppose it is the following: 1. Maybe they didn't over-hire but instead the economic conditions changed. 2. Maybe instead of gradually letting go of people it is best to wait and then strike once and hard.
    • uhtred 8 days ago |
      The problem is we live in a society now where everyone has a public platform to promote themselves (linkedin etc) and there are a lot of ruthlessly ambitious narcisists who put self promotion and resume building ahead of everything else.

      So they muscle into a team lead or manager position and grow the team, because it looks good to post on linked in "hey I'm growing my team" and it doesn't matter if the team needs another person.

      And who cares if the company is then stuck with surplus employees, not the person who hired them because they have moved on and up at another company.

    • coldpie 8 days ago |
      > Actually, I know why. It's because they have too much money

      Money was almost literally free for like a decade. I'm so glad that era is over, and I hope it never returns, but the period of adjustment as businesses discover that they have to actually have a business model again does suck a bit.

      • stevenAthompson 8 days ago |
        Forgive my ignorance, but why would very low interest rates ("almost free" money) be a bad thing we want to avoid?

        Isn't it for best if society keeps interest gathering, rent seeking, behavior to a minimum and instead encourages that more of the available capital is put to good use?

        • coldpie 8 days ago |
          Because having a functional business model is what defines whether the use of capital is good or not. Bad outcomes from low interest rates are all these layoffs from overstaffing, all the wasted human-years on blockchain & NFT garbage during 2021, VCs blowing money on obvious failures like Juicero, etc. These are not good uses of capital, and if they had to have a real business plan to get capital in the first place, it would not have been wasted.
          • stevenAthompson 7 days ago |
            > These are not good uses of capital

            I suppose it depends on what the alternative was for that capital. Sitting in an index fund wasn't really doing anything useful for society, but providing high paying tech jobs to dropbox employees was probably very useful to society. Especially when you consider all of the downstream impacts of those employees spending.

            Similarly, I would ask if society gets more good out of transferring the wealth to crypto-bro's or from it sitting in relatively low yield investment vehicles? I would wager that the crypto bro's buying lambo's acted as a better economic stimulus than non-productive interest gathering.

            Now if the choice had been between investing in "good" businesses vs "bad" businesses I would agree, but I don't think it was.

            • coldpie 7 days ago |
              > I would ask if society gets more good out of transferring the wealth to crypto-bro's or from it sitting in relatively low yield investment vehicles?

              I think rewarding people for dumping useful labor into a black hole is bad, yeah. If we're just handing it out, we could've split all that money to everyone equally and reaped much better rewards as a society (useful social services; more family stability; less poverty) than giving a few gambling addicts overpriced cars in return for nothing.

              • stevenAthompson 7 days ago |
                It feels like you're only thinking about it at a personal level.

                From a higher level perspective, we didn't give them those cars, they bought them. And buying them provided tangible benefits to the people who made them and the companies that serviced them, etc. The money was freed from the dragon hoards of the unproductive and actually SPENT on something. Spending is useful. Hoarding isn't.

                Could it have been better spent? Sure, but spending it at all is better than leaving it to rot collecting a few points interest without actually producing anything of value.

    • mrthrowaway999 8 days ago |
      > Actually, I know why. It's because they have too much money and when you have too much cash, you start splurging without thinking and then one day the chickens come home to roost.

      This is an incredibly uncharitable and shallow take, on the level of that comment many years ago that said something along the lines of "what's so interesting about Dropbox? It's just rsync, I could build it in a weekend".

      We don't operate in a perfectly legible world, especially more so when it comes to people. It's all bets and risks and whatnot.

      If you or anyone has the power to create perfectly aligned and efficient organization, I'm waiting here to see you build large multi-trillion dollar companies. Let me know how it goes.

      • yojo 8 days ago |
        My understanding is DropBox was trying to transition from sync and share to being a multi-product document-centric company (look at acquisitions like HelloSign).

        One possibility is they staffed up a bunch of projects on bets that ultimately didn’t turn into viable products, and are now pulling the plug.

        • FirmwareBurner 8 days ago |
          More like the cloud sync functions out of the box on Google, Microsoft and Apple products caught up in features and already got good enough for the customer base of these to not bother paying extra for Dropbox no matter how much better they would have been. See Evernote.

          It's difficult to go against Apple, Google and Microsoft when they're vertically integrated and can squeeze you on all sides offering an OS, email, browser, cloud sync, document editing, etc with seamless integration between them, while you're just a cloud sync service on their OS. You don't have any moat, while they do. There's no way you can compete with them from that position unless the government were to break up their vertical integration for anti-competitive practices.

          • disgruntledphd2 8 days ago |
            For me, Dropbox's moat and USP is that they make all of their money from file storage, giving me some confidence that they'll ensure it keeps working.

            That's definitely not something one can say about their BigTech competitors.

            • FirmwareBurner 8 days ago |
              >For me, Dropbox's moat and USP is that they make all of their money from file storage, giving me some confidence that they'll ensure it keeps working.

              To me that's now become a red flag with these companies. Not speaking of Dropbox in particular but all these start-ups from the past that offered a free new innovative product/service for Android/iOS went to shit soon after Appel and Google copied and integrate similar functionality into the OS out of the box, leading to investor money drying up and the company suddenly paywalling and gouging existing users to make money to survive. Look at Evernote, LastPasss, Cerberus, etc. but also Amazon, Netflix, etc, enshitification galore.

              Google and Apple are less likely to do that since they already make more money than God and tend not to want to fuck up their reputation just to squeeze a few more bucks from their users.

              That's why I don't trust these small app companies anymore, since they'll get squeezed out by Apple, Microsoft and Google, and enshitification will ensure. The app is good in the beginning for a few years when VC money is abundant and their goal is user growth at any cost, but after that suddenly once you're locked in, you get paywalled, as the company tries to squeeze more money from you so VCs can get their money back. Rinse and repeat. So no thanks, I got burned a few times already.

          • bunderbunder 8 days ago |
            I think that is why Dropbox has been trying to diversify their offerings. They know as well as the rest of us do that cloud storage that's only cloud storage and not much else will have serious trouble competing with cloud storage that you also need to have to work conveniently with Google Docs, or Office 365, or whatever.

            But, as parent poster pointed out, taking on that new work requires hiring people to do it. But that's expensive, and those new products need to start generating revenue quickly in order to cover the increased payroll costs.

        • kristianc 8 days ago |
          The problem is that it’s unclear consumers actually ever wanted Dropbox to become any more than a sync and share company, or to deal with the resultant complexity that that will bring to what has been a beautifully simple product. But they had to do that to justify Sky-high valuations.
      • debacle 8 days ago |
        The problem with DropBox is that it can't really compete with Google, Microsoft, Adobe, Amazon Drive, etc. It's too narrow of an offering.
        • dangus 8 days ago |
          Open the "More" menu in your Dropbox interface and I think you may be surprised at how many different products they have.

          I am sure they're not trying to be a Microsoft of Google, but they're trying to make a niche in document handling, file sending, password management, a lot of those little things that are something of a pain for many businesses.

          I think if you compare what Dropbox is offering at $15/user/month to Microsoft 365, there are a bunch of things that Microsoft isn't really covering or isn't covering as well (and vice versa, to be fair). For example, the ability to take e-signatures, document watermarking, facilitating out-of-organization file transfers, etc.

          I also think they compete quite well with Amazon Drive, considering that Amazon Drive was discontinued.

          • CharlieDigital 8 days ago |

                > Open the "More" menu in your Dropbox interface and I think you may be surprised at how many different products they have.
            
            Yeah, but what if I don't need/want "more"? I just want my files on my different devices.
            • dangus 8 days ago |
              I never said you personally are their ideal customer profile.
              • CharlieDigital 8 days ago |
                My point is that this is probably the case for most users; the "more" doesn't mean anything because it's some functionality created by underemployed product managers rather than things that customers actually need/want to pay for. If you have to point out "hey, look here under this 'more' menu", then it's not part of the primary value proposition for the product and not why someone would pick that product. Sure, it might be that it is useful for some subset of users, but that you need to wave people down to show them that value means that it's probably not that valuable.
                • dangus 2 days ago |
                  The amount of businesses whose target audience is “most users” is very small. You might get lucky and be a Microsoft or Apple but almost every other business has a very specific type of customer that they want.

                  The other thing is that the most popular features aren’t necessarily the most profitable ones.

                  Dropbox doesn’t make money on the millions of people with free accounts, and they are selling commodity storage for their paid users at thin margins. But a product that can solve business pain in a unique way can command better margins, which is why they are getting into other businesses like document signing rather than just sticking to selling bulk cloud storage.

      • dangus 8 days ago |
        I think what people forget about layoffs is that all those "excess" employees who have been there didn't sit around doing nothing during the time they were there.

        Those 20% of Dropbox staff wrote a bunch of code, made a bunch of sales, and did a lot of other tasks that will have an impact even after they don't work there anymore.

        Even though they are being laid off, their contributions still have a positive impact on the company. Even the government treats it this way from a taxation basis: software that is written by engineers is treated as a depreciating asset that is amortized over 5 years.

        In other words, if I write some code that consumes $100 worth of my labor, that engineering work is considered by the IRS to be an asset to the company with book value from now until 5 years from now. If I'm laid off, the company still has that $100 asset on their books, which depreciates over 5 years.

        It's perfectly normal for a business to plan out their future based on uncertainty and risks. If they only hired people they knew 100% they would need forever, they'd miss out on a lot of opportunities.

        Extending this logic far out enough and we could say ridiculous things like "How could IBM be so irresponsible to hire hundreds of thousands of engineers to make business mainframes when their marketshare will dwindle to a sliver in 40 years?"

        The truth is that businesses need the employees that they need at a point in time, and that number is constantly changing.

        • jasonjayr 8 days ago |
          > The truth is that businesses need the employees that they need at a point in time, and that number is constantly changing.

          Another truth is that we've collectivly decided that all people must be working in order to "earn" their right to exist. So anytime there is a large layoff like this, there are a lot of new stories about people relocating, making major changes to their lives, some for the better, some for the worse, and some for the absolutely devastaing.

          One must not forget that these 'human resources' are more than just a number.

          • dangus 8 days ago |
            I'm all for better protections for workers, and I think that the US should make companies give employees more notice, or alternatively make unemployment benefits a program that is more automatic, a full 100% of salary instead of being capped, and biased more toward the employee. I.e., I think a company should have to prove to a judge that an employee was fired with cause or quit voluntarily before the employee loses their benefits.

            I totally agree with the idea that the benefits of at-will no-notice termination employment are lopsided in favor of the company, but the flip side of that arrangement is that it's very easy to get a new job in the US compared to many other places. It's easy to be hired on a short conversation and a handshake in an at-will environment.

        • 8n4vidtmkvmk 8 days ago |
          Depends. If those employees truly are excess and they haven't been doing much for the past couple years, they might be just producing tech debt. Cancelled projects and migrations have negative value. I doubt this entire 20% was made redundant overnight, which means they haven't been valuable for some time.
      • JohnMakin 8 days ago |
        > This is an incredibly uncharitable and shallow take,

        So is yours.

        > We don't operate in a perfectly legible world, especially more so when it comes to people. It's all bets and risks and whatnot.

        What bet was dropbox taking by overexpanding their workforce by 20%?

        > If you or anyone has the power to create perfectly aligned and efficient organization, I'm waiting here to see you build large multi-trillion dollar companies. Let me know how it goes.

        This is an interesting statement. Dropbox is a single digit $billions company, not trillions.

        • HelloMcFly 8 days ago |
          > What bet was dropbox taking by overexpanding their workforce by 20%?

          When asking this question, I think it's good to remind ourselves how much we don't know. We don't know if they overstaffed in a push to expand their business that didn't work out, we don't know if the had an older operating model that went from "efficient" to "inefficient" as scale and market dynamics changed. We don't know if advances in productivity to tools, or changes to major client accounts, impacted their staffing needs. Determining whether one is "overstaffed" is a multi-factorial determination that can be false one month and true the next.

          Set aside whether it's uncharitable to just assume management oversight or idiocy - it's hubristic. Having said that, it doesn't mean the assumption is wrong, it could be exactly right! But it might not be.

          • whatshisface 8 days ago |
            They could also be reducing their workforce because they decided to for human reasons and their value might go down by more than the cost savings.
        • mrthrowaway999 8 days ago |
          How is my comment uncharitable?

          The OP made strong statements with weak backing. Their statements were also placing blame. Your profile says you're an SRE--can you imagine a post mortem with that kind of attitude?

      • abeppu 8 days ago |
        > Honestly, I would not hire a single manager from these big companies because they operate in an environment where they're playing with monopoly money and don't know what reality is.

        In part, to unpack why part of this glib take is missing the complexity, "don't know what reality is", is that finding reality is slow and costly. Perhaps your team provides a platform which is used internally by several other teams building various products. It supports a bunch of use cases, but it's hard to evaluate the actual ROI of the platform you provide, both because no one knows how much better/worse those products would have been without your platform. Would they have taken months longer to implement? Would they have not been possible without spinning up a team like yours?

        Further, some of those products actually are used by paying customers, and others are still in development. Of the products used by paying customers, it's unclear which they would actually pay to use vs which they use because it's available in their subscription basket (e.g. is Dropbox Paper making money or is it just that some Dropbox customers use it but would pay the same sync subscription if Paper was killed?). Of the products that are not yet in customers hands, how should you value them? If your small team supports multiple in-development products, that must be worth something even if they're not revenue-producing yet.

        Similarly, suppose you're a manager who runs a team building a product which has dependencies on multiple platform/infra teams -- do you really have visibility into the real costs that your team's requests create? Can you really know the ROI of your team, to guide choices about various investments?

        This kind of ambiguity means that even when leadership wants to see which teams are really contributing value and how much, it's quite difficult to see. Teams may optimistically estimate their own value because they cannot see all of the costs to which they contribute, or because they cannot see which revenue-affiliated use is actually valuable.

    • krisoft 8 days ago |
      > What is management exactly doing during the time they went from 1 excess person to 500?

      It is usually not the case that these people are standing around and doing nothing. It is more that they are working on initiatives and projects which the company is discontinuing now.

      When the company has a lot of money investors expect them to spend some of it in finding new directions and opportunities. It's not all just spent on keeping the lights on, and the servers humming.

      If they don't do this people in 3 years will be asking "What has Dropbox been doing all these years?"

      If they are doing it right you are just amazed by the steady trickle of new features and services, and improvements which keep the company relevant in the years to come.

      • lokar 8 days ago |
        Also, factors like quality, maintainability, performance, etc are open ended and hard to measure. So teams tend to just keep improving them. Some amount is critical, some is important, some is nice to have and some is just excess.
      • Ekaros 8 days ago |
        Sometimes I think that tech world has been after "growth" for too long. Instead accepting that at some point companies are reasonably mature. After which they can do more incremental development with lot less head count growth.
      • mateus1 8 days ago |
        That’s such a naive take. For the past 5 years at least these layoffs are not about particular projects being discontinued or even improving the bottom line. This is about how people are expendable and their priority is investors.
    • a0123 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      There never is an excess amount of workers (sure, there probably are 4-5 exceptions). What happens is that they need those employees, but instead are going to demand that the employees that are left pick up the slack. Which they will because they need a roof over their head.

      Those companies are merely cutting costs, they don't actually have any excess employee.

      • mikeweiss 8 days ago |
        It's not black and white like this. There is such a thing as having to many employees and such a thing as having too little. I think realistically, most of the time, it's a mix.
      • jumping_frog 8 days ago |
        Maybe they developed all the features they thought were necessary and now can manage the features with less workforce.
      • briandear 8 days ago |
        Or they hire Accenture.
    • bottom999mottob 8 days ago |
      As a recent example, when you have "the great resignation" of 2021 turn into (in my view) "the great hiring" of 2021 followed by the Silicon Valley Bank collapse of 2023, it's obvious that hiring managers just follow what is trendy.

      Obviously past results do not guarantee future, but what the masses follow is generally a recipe to disaster. I think that's why we're seeing the return/visibility of stacked ranking. Management theorists see one successful company trive or a former successful company fall, and then everyone follows suite because they're "data driven," not driven by first principles

    • artyom 8 days ago |
      In my experience a lot of hiring in those big or publicly traded companies is to "build the structure to get promoted".

      When you're big, investors and banks and auditors don't like flat structures with a lot of individual contributors. A vertical structure is a must to go public. The rest is people playing the game they're forced into.

      • FirmwareBurner 8 days ago |
        >In my experience a lot of hiring in those big or publicly traded companies is to "build the structure to get promoted".

        This comment should be at the top. Not just at the top of the thread, but at the top of HN homepage.

        It's how during the pandemic many companies just suddenly doubled their headcount without any extra output in products or quality, and now we're seeing somewhat of a correction to that with all the layoffs.

        It's how you see people in tech hubs climb to the top of some large companies despite never having worked longer than a year at any company. Nothing against job hopping but I ask myself what skills and value people like that actually bring, who have 10x 1-year of experience, as they're never in a place long enough get to see the end results of their work and decisions, if they're good or bad, they barely pass the onboarding stage.

        It's also how many of these large orgs end up failing long term. Look at Intel now, or german auto makers, as the goal of each worker there becomes gaming the system to getting yourself a promotion at the cost of the org as a whole, instead of adding value to get a promotion, since the org is very bad at setting the right goals and incentives for the workers. Google and the like who have a monopoly with an impossible moat or an infinite money cheat can resist this enshitification much much longer than the rest of the companies.

        I'm not even mad, in the end most people are just playing the game, they don't get to write the rules of the game, and the ones who do are out of touch with reality so they can't be mad when people try to game it for their personal advantage.

      • fakedang 8 days ago |
        > When you're big, investors and banks and auditors don't like flat structures with a lot of individual contributors. A vertical structure is a must to go public. The rest is people playing the game they're forced into.

        Might be the first time I've heard this hot take out. What makes you think banks care what the org structure is for a public company? Banks don't care for size as long as the company is fiscally prudent and can prove it. They do check silly metrics sometimes like revenue per employee, but they really don't give a damn how your company is structured. By that metric, 2012 frat club Facebook wouldn't have been touched - yet they had like 10 investment banks frontrunning their book. In fact, I'd say 2012 Facebook IPO was the trigger for a lot of banks not caring about such silly things.

        As a counterpoint to your argument, there are 200-500 employee biotechs not generating meaningful revenue that are trading publicly (and which went public without a SPAC play). The decision on who gets to go public falls on the exchange, not on the banks - they simply sell your stock to their investor list, and a flat structure with fewer than needed employees is actually a great selling point for a bank.

    • bluedino 8 days ago |
      Most companies have a bunch of people who are literally doing nothing.
      • toomuchtodo 8 days ago |
        Conversely, I also know folks where everyone is redlining in the org because they cut deep and folks who can leave are able to leave for equivalent or better roles. The market isn't great, but it isn't 1999-2000 or 2007-2009 either.

        If you want another job, make it a job to find it, and you will eventually find it.

    • jsbg 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      If you bet on growth/new features but your current and future customer base are going out of business or downsizing and you have to switch to more of a survival strategy.

    • mschuster91 8 days ago |
      > Didn't they at some point see that they have more people than valuable work, and maybe we should deal with that problem instead of hiring another team to place even more bets?

      Well, part of the overhire spree was to prevent other companies from hiring the talent.

      IMHO, that's both disgusting and abusive.

    • TechDebtDevin 8 days ago |
      Labor = KPIs not People.
    • flappyeagle 8 days ago |
      how about you estimate a software project to within 20% accuracy? I've never seen it happen once for anything beyond the most trivial thing. have some humility buddy
    • wslh 8 days ago |
      > Actually, I know why. It's because they have too much money and when you have too much cash, you start splurging without thinking and then one day the chickens come home to roost.

      But that view might oversimplify things from a business perspective, especially beyond the case of Dropbox.

      When a company has ample cash reserves, a common strategy is to leverage the opportunity cost. This can mean growing the team or investing in ventures with both planned and unplanned outcomes. Take Microsoft or Google, for instance: both have a long history of projects and acquisitions that might be considered failures, but these bets were possible because they had the resources to try, even if some failed to pay off. This approach acknowledges that some investments will succeed, while others are simply part of exploring new growth avenues.

      Time is the resource that you cannot recover.

    • jeswin 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      Twitter fired 80% of their staff; and they've been releasing features faster than when they had 4x more people. I suppose work can expand to occupy whatever available headcount - nobody cares whether it's useful work or not.

    • CharlieDigital 8 days ago |
      What is a fiefdom without serfs?
    • danity 8 days ago |
      There is a tendency for managers at big tech companies to want to hire regardless of need and "build an empire", so they can then say on LinkedIn that they managed n number of people. Then they will move to another big tech company, rinse and repeat. At these companies, the more people you manage is translated by higher ups to responsibility and salary. There isn't much reward to keep a team small, focused, and efficient.
    • ryandrake 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      This question always gets posted to HN, and is always the top comment whenever an article talks about how many people Company XYZ has. It seems like a lot of people just have never worked for a company that's growing (in terms of both profit and the amount of _stuff_ they are trying to do). Companies' need for people grows quadratically in proportion to the amount they are trying to do, not linearly. If it takes a staff of 20 to deal with 2 "units of work", it's going to take many more than 40 to deal with 4 units, more like 80. For 10 units of work, we're talking a staff of 500. You need all of these people to manage all of the growing internal network of complexity and yes bureaucracy that forms whenever you need to get people to work together. For every N people you hire, you'll need a manager to manage them, and for every N of those managers, you'll need a second level manager, and so on. You also start needing to actually deal with legal and regulatory compliance (rather than the yolo approach most startups take), you need to deal with HR and payroll for all these new people, you need to deal with power-of-2-scaling training and internal documentation needs. And all of those people you hire to do these things need their own managers and on and on and on.

      I've never seen a company successfully scale what they are trying to do without needing a ton of people. Maybe every company I've ever worked at is just inefficient but I don't believe it.

      • faramarz 8 days ago |
        And not to mention acquisitions come with their engineers, sales staff, support and management crew.

        The leadership should have been rebalancing yearly and quarterly in small chunks so they’re not in a position like this. It’s also a strategic play, while they come out with their major AI move next. That’s my guess. Gotta satisfy that board somehow

      • Y_Y 8 days ago |
        > This question always gets posted to HN, and is always the top comment whenever an article talks about how many people Company XYZ has.

        Perhaps because there hasn't been a good answer yet.

        > For every N people you hire, you'll need a manager to manage them, and for every N of those managers, you'll need a second level manager, and so on.

        But clearly that's not absolutely necessary, because already we know that two uncoordinated companies can make 4 units with 20 staff each. If the second level manager isn't providing enough value in terms of eliminating duplicated work then they shouldn't be hired.

        Of course diminishing returns are going to set in, and bureaucratic inefficiency is a law of nature, but I see your answer as more shallow a dismissal than the question deserves.

      • senko 8 days ago |
        > Companies' need for people grows quadratically in proportion to the amount they are trying to do, not linearly.

        That's fine. The question the poster raises is how come they have 500 over the number of people they need, if the amount of work wasn't reduced.

        As a proxy for amount of work, we can take Dropbox revenue: https://stockanalysis.com/stocks/dbx/revenue/

        If those people were needed but now aren't, does this mean Dropbox plans to do less "units of work" and decrease its revenue?

        I think a more convincing argument is they overhired even when taking your argument into account.

    • dragonwriter 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      Because circumstances change and evaluation of projections and optimal employment numbers under them change, and it's never optimal to hire enough people to actually assess that with minute-to-minute updates.

      > There's something to be said about spending within your limits and not splurging on the next shiny object.

      There is something to be said for hiring and cutting slowly rather than rapidly in response to changing circumstances, and that is that, under the material incentives in a competitive capitalist economy, it is a poor strategy for a corporation.

      > Way back when it was called cost control and operating within a budget.

      Guess what happens quickly when you are good at operating within a budget and the projections on which the budget is based changed and so the budget changes going forward?

    • alwayslikethis 8 days ago |
      > how do you end up having more than 500 excess people than what you need

      The Law of Multiplication of Subordinates:

      > we must picture a civil servant called A who finds himself overworked. Whether this overwork is real or imaginary is immaterial; but we should observe, in passing, that A’s sensation (or illusion) might easily result from his own decreasing energy—a normal symptom of middle-age. For this real or imagined overwork there are, broadly speaking, three possible remedies

      > (1) He may resign.

      > (2) He may ask to halve the work with a colleague called B.

      > (3) He may demand the assistance of two subordinates, to be called C and D.

      > There is probably no instance in civil service history of A choosing any but the third alternative. By resignation he would lose his pension rights. By having B appointed, on his own level in the hierarchy, he would merely bring in a rival for promotion to W’s vacancy when W (at long last) retires. So A would rather have C and D, junior men, below him. They will add to his consequence; and, by dividing the work into two categories, as between C and D, he will have the merit of being the only man who comprehends them both.

      source: https://www.economist.com/news/1955/11/19/parkinsons-law

    • corry 8 days ago |
      Huh? It's obvious to almost everyone that Dropbox is in a tough position in that it's largely failed to expand its offering beyond the very original product and value prop, which is also being eroded by the other major players.

      So they attempted to use DB's position to leap-frog into new product categories, which require big spend on R&D and related teams, as well as new heads for supportive teams (sales, marketing, support, etc).

      It's not working, so they are pulling back and re-trenching.

      That all seems pretty transparently NOT a "having too much money" problem.

    • ben_w 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      One of my dad's anecdotes, back when he was alive, was when he was interviewing someone for a job.

      "Why did you leave your last position?"

      "After six months, management noticed my entire floor was doing the same thing as the next floor."

    • rsynnott 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      Often with this sort of thing, the company is essentially sacrificing future revenue to cut current costs; projects get delayed or cut, but, hey, the balance sheet looks better for a bit!

      The other reason it happens (and here the cuts would mostly be operational and sales) is if the company just isn't getting as many customers as it had expected.

    • slightwinder 8 days ago |
      > Jokes aside, how do you end up having more than 500 excess people than what you need?

      What you need can change over time. As I remember, Dropbox acquired a bunch of companies of the years, so maybe some of them originated from there. They also had many new products and tried to move into new directions, which probably also brought many new people.

    • anon291 8 days ago |
      As a former engineering manager this is obvious, in my opinion. Companies don't really like laying people off and PIPs are long and require work. If someone is underperforming, hiring a new person is easier. Alternatively, instead of retraining someone, hiring a new person is easier, and you just keep the old guys around doing whatever. Plus, once in a while they might actually offer something (they typically are very knowledgeable about past decisions)

      Given how much money there is in these industries this strategy works for a long time.

      The alternative is a harsher work environment that is common in other fields. Despite the popular belief on this forum, tech work has some of the most genteel management of all industries.

  • daft_pink 8 days ago |
    i wish they would focus on what the users wants instead of making their client more and more invasive, and when I complain about it just explaining that they have a lot of privacy controls and I shouldn’t worry about their invasive client.

    i would love to use dropbox over icloud, but I just want a drive that works and a way to turn off all their weird features.

  • vkazanov 8 days ago |
    this is a good deal, better than most retention packages out there.

    But why is every ceo feels obligated to use this kind of meaningless corpo speak in these emails? "Macro Headwinds", "full responsibility"?

    • rchaud 8 days ago |
      PR-speak is the same everywhere. The audience for this is Wall St, not the general public.
      • dylan604 8 days ago |
        Gotta prevent panic in stockholders is the main priority of a CEO in publicly traded companies. They only concern themselves with the well being of their employees as much as how it affects the stock price.
    • ThrowawayR2 7 days ago |
      Because they risk getting punished by angry shareholders and risk lawsuits and risk losing customers if they deviate from the corporate speak to say anything substantial.
  • teeray 8 days ago |
    Responsibility would be the CEO also taking 4:1 odds on retaining his job.
  • bhouston 8 days ago |
    If you look at its earnings they have appeared to plateau and there isn’t a major offering planned that will change this.

    I am reminded of Slack which has a similar history of rapid growth followed by a very competitive market and then significant slowing. Maybe Salesforce could acquire Dropbox and bundle it into their offerings or some other similar company?

    • aprilthird2021 8 days ago |
      Slack shot their own selves in the foot iirc. They were miles ahead of any competitor, employees loved it, and then they just started gouging all their whale customers in contract negotiations, to the point that they started looking elsewhere...

      If this isn't the full picture, let me know. I was at multiple companies trying to move away from Slack as the cost was not justifiable

      • mschuster91 8 days ago |
        MS Teams was a large contributor as well to the downfall of Slack. It automates decently with the stuff most companies already have (AD, O365, and most importantly all that compliance bullshit), and nowadays it can even do landline telephony, providing enterprises with a way to reduce their exposure to Cisco crap on top of it.

        In the end, Microsoft is IMHO once again abusing its stronghold on the market. Just the enterprise-compliance-integration stuff is more than enough to cause any medium or large company to move off of Slack or its competitors (e.g. Mattermost).

      • umeshunni 8 days ago |
        What are they moving to, though? I can't imagine that Teams is any better.
        • antonyt 8 days ago |
          Teams and Google Chat. They're both incredibly bad compared to Slack. But if your org is on 365 or Workspace, you're already paying for them. Big orgs don't love double-paying, quality be damned.
        • Spooky23 8 days ago |
          Teams is close enough, especially given its cost.

          Slack displayed alot of hubris and didn’t pivot. Their goal should have been Microsoft or Google acquisition.

  • trmanb 8 days ago |
    Crowded space, macro headwinds and too much middle management. It was difficult to foresee in 2020, but regarding the macro headwinds (elephant in the room) perhaps some billionaires should adjust their donation patterns:

    https://www.forbes.com/sites/michelatindera/2021/02/17/here-...

  • magicalhippo 8 days ago |
    We’ve heard from many of you that our organizational structure has become overly complex, with excess layers of management slowing us down.

    So we're making more significant cuts in areas where we're over-invested or underperforming while designing a flatter, more efficient team structure overall.

    So a lot of middle management getting let go then?

    • umeshunni 8 days ago |
      That's been the trend at many companies recently. Cut a middle layer and consolidate.
  • GenerWork 8 days ago |
    Per Google, Dropbox had a net profit margin of 17% last quarter. Are they really hurting that badly that they have to lay off 20% of the company?
    • throwaway2037 8 days ago |
      For a software services company, that margin is pretty low.
    • tschellenbach 8 days ago |
      Google rule of 40
      • GenerWork 7 days ago |
        I did, and found that it's supposed to apply to early stage startups. Dropbox isn't an early stage startup anymore. At what point will investors have to be content with lower returns that are still in double digits and better than the vast majority of companies?
  • elric 8 days ago |
    I'm always a bit confused by profitable companies with (presumably) large reserves laying off lots of people. I get that they want to remain profitable. But sure 500ish people could be put to some use? A new product, a new market, a spinoff. Whatever? Are you telling me that no one in such a big, wealthy company of clever engineers has any use for a bunch of talented people?
    • jamil7 8 days ago |
      It might be 500 middle managers which you can't do much with.
      • elric 7 days ago |
        It's not. And that's not a very nice take on something that's affecting 500 people (and their families).
        • jamil7 7 days ago |
          What I mean is, I doubt you could roll the exact people they fired into some new product or service and have it correctly staffed.
    • dylan604 8 days ago |
      But which people: the sales/marketing, the developers that actually make the product, across the board? At some point, development gets to a stable and solid product, so revenue increases come from staffing up sales/marketing. So does that mean you can reduce the devs to try and increase new users or that you've overstaffed the sales/marketing? Maybe there's just too damn many middle managers? Will the cutting be a surgical blade or a broad axe?
    • siliconc0w 8 days ago |
      I'm a libertarian in most things but I still don't like layoffs from profitable companies.

      Like it's probably not good for our society that people have to up end their life every few years and probably move to find a new job.

      Both my parents stayed in the same job for their careers and it meant they could stay in the same place, have kids, build ties to the community, etc. Seems important if you want to not die out as a society.

      • steveBK123 8 days ago |
        > Both my parents stayed in the same job for their careers

        My father was the same, BUT.. this is an INCREDIBLY risky thing to do career-wise in the modern era. Given how much tech advances and that we actually face international competition that a lot of our boomer parents didn't during their career, I don't see really any going back either.

        Some of the worst layoff situations I've seen were guys who worked in the same company for 25 years.. long enough that their knowledge & skills was too company-specific, but not long enough to retire. Just because someone seems indispensable doesn't mean they are safe.

        Having to drain savings for 1-2 years jobless after a layoff in the last 10 years of your career and reset at a probably lower salary can set back your retirement 10 years.

      • alluro2 8 days ago |
        Fully agreed - yet, we as a society consistently and systematically trade (or let "others" trade) much more critical aspects of life, such as quality of air, water, food etc. for short-term profits, even though that very often has no clear/direct positive impact on any other comparably valuable aspects of our lives.

        So it's no wonder that "some people losing their jobs and needing to move for a new one" is irrelevant, when the only goal is profit maximisation, even though we don't even understand what for.

      • randomdata 8 days ago |
        > Like it's probably not good for our society that people have to up end their life every few years and probably move to find a new job.

        The thing is, Dropbox is done (as in feature complete). Like when the construction of a building completes, many people are "laid off" because they aren’t needed anymore. Yeah, you need to keep some people around for things like maintaining the building, but not to the scale of the original workforce required to build it.

        It is "good" that the excess labour is freed up to go work on the next "building". What may not be good is that the workers didn't think to associate with each other like construction workers do. Construction, being a much more mature industry, typically keeps a clear separation between the workers and the building so that then construction is done the entire excess group of people can be lifted on to the next project instead of all going their separate ways.

        Software will undoubtedly go that way eventually. But it is, in the grand scheme of things, still early days for it as an industry. We haven't yet learned the lessons that older industries have.

        • whilenot-dev 7 days ago |
          Software engineering, as profession, offers a very different kind of capacity compared to professions found in the construction industry, though. The physical resources for buildings are expensive and rare (land, material etc), whereas compute and storage are literally getting cheaper by the minute. The Silicon Valley dream of getting from garage to unicorn within months might be far from realistic, but still way more probable that in any other industry. Quick prototypes can be built in days and it isn't uncommon for graduates to finish their research with a viable business idea. I never seen that in my circle of architecture friends.
        • jedberg 7 days ago |
          Interesting insight about construction. I think you're right.

          We see this ad hoc in software now. When there is a mass layoff, someone will go get a new job, and then try to bring on all of their previous coworkers. Or a group will go off and start a startup which (if they're lucky) will get acquired and they get to keep working together.

          Which now makes me think, if you're a big company, maybe it behooves you to offer a highly functioning team a seed round instead of individual severances...

        • johnnyanmac 7 days ago |
          >he thing is, Dropbox is done (as in feature complete)

          Dropbox is "done" but Dropbox didn't employe 2700 people just to work on dropbox.

          They toyed around with other services, weren't as gamebreaking as dropbox, and in hard times (not necessarily for their business) they deided to just abandon those other experients or products. This isn't some "the job is done" scenario, it's "we're hunkering down for the storm that we pretend isn't happening out loud" scenario and people are still falling for the idea that "the economy is soaring". It's disgusting.

          >It is "good" that the excess labour is freed up to go work on the next "building".

          sadly there is no "next building" in these times. When everyone is "feature complete", you just have a purge, not a new opportunity.

          >Software will undoubtedly go that way eventually.

          given the 3rd wave of attempting to outsourcce large software out, and the AI bubble, I don't think companies are ever going to truly appreciate proper mature software. Just the bare minimum to pretend the machine is running until the next CEO deals with the fire.

      • asah 8 days ago |
        As one friend put it, he "works for Silicon Valley Inc, <name of company> division."
    • ramraj07 8 days ago |
      Often they target the lowest performers for such layoff. Of course they rarely succeed in doing that, but the idea is that these people should have been let go anyway but weren’t for various reasons.
      • _whiteCaps_ 8 days ago |
        That hasn't been my experience. I usually see the senior people with higher salaries being laid off.

        At one company I worked at, a whole division got laid off because the director didn't like the manager of said division.

      • beezlebroxxxxxx 8 days ago |
        > Often they target the lowest performers for such layoff.

        In my experience, this is often an after-the-fact rationalization by people who "survive" layoffs to explain them, and a convenient justification by leadership for layoffs. If you've ever been in the room when layoffs are planned or discussed, the actual process is way more focused on blunt cost, personality of the people involved or on the chopping block, and is often practically a tossup considering "performance" is not really a clear or meaningful metric (actually, more often it's arbitrary for most companies --- they will find the metric they need to justify laying off someone). This phenomenon is greater the bigger the company and the more abstracted managers and leadership are from their lower level employees.

        • sgerenser 7 days ago |
          In many cases it can actually be inversely proportional to performance, since the one factor they can count in black and white is how much the person costs. Laying off someone making a TC of $500K probably feels like you're saving the company a lot of money, but its also possible the reason they were making that much is because they were more than twice as productive/valuable as the person making $250K. But salary and benefits are easy to quantify, and performance is not.
        • johnnyanmac 7 days ago |
          I've heard secondhand that a few layoffs of star players was as messed up as "well Suzy is pregnant, but we need to axe someone else to justifty it as being coincidental". It shouldn't be surprising at this point, but companies can and do go that far sometimes just to cover their tracks. slicing their nose off to spite the pimple.
      • srockets 7 days ago |
        Many times the marching orders were to fire the high earners, assuming that the remaining, less well compensated workers, could together do the same work for less.
      • hello_moto 7 days ago |
        For a company of Dropbox stature, "often" they target the people that get paid the most.

        There are rationales behind it. The simplest one is that the product is matured enough so you don't need these so-called 10x engineers or seniors.

        Then the lowest performers.

    • RivieraKid 8 days ago |
      Those employees were costing more than the value they were creating.

      If the marginal product of labor is lower than the marginal cost of labor, the company should reduce headcount. If higher, the company should increase headcount.

      • hmmm-i-wonder 8 days ago |
        Arguably the value they were creating was influenced by the direction and application that labor was directed at. Redirecting that available labor at something more valuable would fix that as well wouldn't it?
        • beezlebroxxxxxx 8 days ago |
          > direction and application that labor was directed at

          That would require leadership to take a hard look at the value they bring to the table as well.

          It's a lot easier to just lay people off than do that though, conveniently.

          • hmmm-i-wonder 14 hours ago |
            Very True
        • RivieraKid 7 days ago |
          Yes, if there is something more valuable to redirect the labor to and my intuition is that there is not, I mean not in the Dropbox business.

          2640 employees seems like a ridiculous number for a company like Dropbox. I work at a company that's about half of that and you wouldn't believe how many different services this company runs and I still think there's a lot of inefficiency.

          • johnnyanmac 7 days ago |
            If companies wanted efficiency, they coould probably spend $400k to 10 engineers and get the best of all worlds. That's going to be cheaper than hiring a team of 50 @100k of varying quality.

            Except when the engineer leaves for a $500k postion. Companies basically moved towards this churn market in a way not as far off from an assembly line as you'd expect. They prefer some inefficiency if the cogs are easier to replace every 1-2 years.

      • vundercind 7 days ago |
        That is the current orthodoxy, yes.

        Whether in the long term this is net-beneficial for a given actor in the typical case, is at best unclear. This marginal-labor-cost/benefit-in-a-given-moment accounting misses a large proportion of the harmful effects of a layoff.

        When a bunch of companies in one sector do it, it does lower wages and reduce labor power to e.g. demand better working conditions. That part, is a benefit for companies. But it's not the result of one company doing what's best for their particular situation—it's a result of coordination, even if only by the understanding that "this is what you do, when there's an excuse to, and especially when you see others doing it". It's merely best practice then, not... collusion.

      • johnnyanmac 7 days ago |
        Yes, but not in a way that blames the workers. If a product improves but margins don't (because say, interest rates), you have employees who all perfomed above expectations that can still get taken off because the current environment can't make money on anything through consumers (who are getting less buying power and cutting non-essential services).

        I'd hope tech workers on a community like this could empathize with other tech workers in such an environment.

    • MrHamburger 8 days ago |
      It is basically showing that company is out of ideas, so only thing which they mange to do now is bean counting.
    • ericmcer 8 days ago |
      It always seemed common sense to me that once a piece of software became stable and profitable you would need a much smaller engineering staff than when it was being built. The opposite seems to happens and orgs 10X their engineer headcount once they start making money.

      It makes sense to keep some high performers and a few redundancies to stabilize/modernize it and make small improvements, but it feels like tech got really bloated with these massive corps who were trying to burn as much as they could to keep all the VC money flowing. Take like Uber having a team that built and maintained a chat app just for internal use, and every single big org having a bunch of teams responsible for various "some_dumb_name" that is the "custom X for 'Y'" where smaller teams just use the OS solutions to those problems.

      • crazygringo 8 days ago |
        > once a piece of software became stable and profitable you would need a much smaller engineering staff than when it was being built

        This is not generally the case, except in monopoly situations.

        Your software product generally has a competitor, and they're busy trying to make theirs better than yours -- whether with more features, better integrations, whatever it is.

        So your staff size generally stays about the same in order to build more features desired by customers to prevent customers from switching to your competitor and you go out of business. And certain features, by themselves, can be more complex than the entire v1 of a product. And/or involve massive refactoring, etc.

        The companies that get to reduce their team size are often because they're in a monopoly position, and then customers suffer because the software gets stagnant and the features they need don't get built. That's capitalism failing.

        Also, something like an internal chat app isn't always a bad decision. If your company is above a certain size headcount, it can literally be cheaper to build small tools than to license them. Especially when you can more deeply customize and integrate them, which you often simply can't with off-the-shelf software.

        • randomdata 8 days ago |
          > Your software product generally has a competitor, and they're busy trying to make theirs better than yours

          Unless you are selling a commodity. There is a good case to be made that what Dropbox sells is a commodity.

          > That's capitalism failing.

          That's government failing.

          1. You can't dig the moats necessary to establish a monopoly without regulation to support it.

          2. If/when the government screws up, the onus is on it to fix the problem before the situation gets out of hand.

          • johnnyanmac 7 days ago |
            >There is a good case to be made that what Dropbox sells is a commodity.

            Is there? I argue Drive and OneDrive surpassed Dropbox a while ago. Box is dirt cheap if you came in early as well (I still have some 50 GB forever deal from like, 2012). And there's a dozen others if you look into it. It's not very hard to drop any one cloud storage solution (or all of them if you invest in a NAS setup).

            • randomdata 7 days ago |
              Is there not? This is a pretty good description of a commoditized environment:

              > It's not very hard to drop any one cloud storage solution (or all of them if you invest in a NAS setup).

      • smileson2 7 days ago |
        For real, at some point running development and product teams cracking on features for no reason is a real negative

        software can generally be 'done' in the same way building a skyscraper can be

      • InkCanon 7 days ago |
        The present value of your org is your old products, all futures gains are from new products. The tech industry is littered with tombstones of companies that sat coasted on the success of an older product. Conversely there's a fascinating habit of really smart people in the right environment (Google, Bell Labs, Xerox PARC etc) to create things of enormous value. Things that were just a side project include AWS, Slack, the transistor and transformer architecture. All these companies are really trying to be incubators for the next 100x thing.
      • majani 7 days ago |
        What you are talking of is only possible in companies where the founder didn't take VC investment. Once you take VC money, you get on the treadmill of infinite growth to satisfy investors. That makes companies do strange things in pursuit of this impossible goal. Like hiring for the sake of showing growth in headcount, hiring people to branch into unrelated verticals, hiring people with big resumes just to say you have them on the team etc
    • crabbone 8 days ago |
      Why not? Some companies do try this. It rarely succeeds though. The reason is that re-education en-masse, restructuring of the chain of command, re-allocation of resources are hard. Most businesses at some point enter the phase where the inertia is the strongest driving force: they only need to apply a tiny fraction of initial force to keep the lights on. At this point, trying to restructure is bound to be very hard.

      Maybe, if the company can foresee and realistically assess the problems it's about to face, it may gradually prepare for the transition. I've seen this happen at my friend's job at Dell storage division: some storage product failed, they tried to reshuffle the teams to start working on something else, with some code reuse from the previous one. It still didn't go well, and a lot of people were still let go (because the initial effort of developing a new product cannot really accommodate an army of various kinds of extra personal that's necessary for mature product). They sort-of survived, but with a huge loss.

    • Hilift 8 days ago |
      Remember Better, the mortgage company? They were briefly notable for laying off 900 people on a Zoom call. However, no-one asked why a re-envisioned mortgage application/process was failing in the best possible market. My opinion is Dropbox most valuable commodity is the millions of Windows PCs with a system level scheduled task that is vulnerable to "hijacking"... basically they are a data stream.
      • kshahkshah 8 days ago |
        It was not failing in the best possible market. Better was a successful lender for mortgage refinancing. Better struggled to establish itself within the purchase market which has far more complex relationships.
        • sgerenser 7 days ago |
          And once 30-year mortgage rates got to 5% or higher, the refinancing market basically dried up. Without much of a purchase mortgage business they basically had no business, regardless of how much better their technology was.
    • beezlebroxxxxxx 8 days ago |
      > But sure 500ish people could be put to some use? A new product, a new market, a spinoff. Whatever? Are you telling me that no one in such a big, wealthy company of clever engineers has any use for a bunch of talented people?

      I think a lot of the low hanging fruit in tech has been eaten up, bought up and consolidated, or actually was recognized as much more difficult and expensive than they actually thought. The leadership talent and vision in a lot of these companies is also painfully lacking. In short, to answer your last question: probably not. And I think they're terrified that Wall Street is going to notice.

      • aylmao 8 days ago |
        I agree with both comments. ~500 can surely build some amazing tech, smaller teams have done more. I personally do think there's still a lot of relatively low-hanging fruit left, especially with the boom of possibilities due to AI, or simply what one can do with modern CPU/GPU performance, new browser APIs, modern tech factors, etc.

        I also do agree and think leadership talent and vision in a lot tech companies is painfully lacking. This are the companies that could burn some money and use their wedge in the market to build some really cool things, but they wont. I guess to some degree, ironically, the money they're making might be part of the problem.

        • qwe----3 7 days ago |
          Not everyone is the type of person that can build a new product from scratch…, I bet the majority of the 500 aren’t that type
          • johnnyanmac 7 days ago |
            I mean, you don't hire 500 people to build something from scratch. You get at best 10 core leaders/founders for a tech, establish an MVP, then hire the other 490 to expand and scale.

            Tho in honesty, 500 if overkill unless you really are tapping into some multi-disciplinary project that needs experts in a dozen backgrounds.

      • InkCanon 7 days ago |
        The "exhausted low hanging fruit" model IMO has been wrong since the industrial revolution. The fundamental problem is it's based on the heuristic of fixed demand + technology saturating the demand. It's really the opposite - technology is an ever expanding fractal, and the larger the surface area, the more things are needed. For example compilers are having a huge boom now because hardware is increasingly performance demanding and heterogeneous.
        • jltsiren 7 days ago |
          It's easy to find new uses for technology. The hard part is turning the new idea into a commercially viable product. And it's even harder to find a business model that doesn't destroy the product in the long term.

          The whole is often more than the sum of its parts. A company is not just a bunch of people, but it's also the company culture and the established ways of doing things. It's common that a company can't make something work, but the same people in another company could, because they can organize their labor in a different way.

          Software development is often an investment. Hiring a developer is often an investment. Most companies eventually reach the point, where the rate of investment slows down and the company chooses to return the profits to the shareholders. When the company no longer believes that it can invest the money more profitably than the shareholders could, it's rational to lay off people working in R&D and use the profits for dividends or buybacks.

          • _DeadFred_ 2 days ago |
            Dividend buybacks aka stock manipulation. You are saying that it is logic that companies turn from making things to stock manipulation. That is a system that just doesn't work long term. I guess you are saying companies have a life cycle, and once it reaches the stock buyback phase they are basically dieing.
    • slightwinder 8 days ago |
      Every new product or market usually also needs additional investments, maybe even new workers with relevant domain knowledge. And Dropbox did try new products and markets, but what if it's not working out? Should they continue until money runs out?

      And some interesting part of this announcement is the mentioning of the grown overcomplex management. This kinda smells of some shrinking for health-benefits. For some reason or another, they grew into a wrong direction, and maybe now remove the unhealthy parts to be able to operate better.

    • jayd16 8 days ago |
      What's the alternative? Busy work and shrinking equity value until things turn around or I get a much more abrupt layoff?

      I think I prefer the severance, the full disclosure, the opportunity to find another job and the possibility to keep teams together at a new thing.

      • elric 7 days ago |
        It may well be that there is no alternative. Maybe Dropbox did try everything, maybe tried to let those 500 people work on producing different products or on finding other sources of income, I don't know. And I get that it's important for a business to keep itself afloat. But it's a recurring phenomenon in larger tech companies that I find puzzling.

        Many of the answers in this thread have been perfectly reasonable. And I'm probably kidding myself when I think that "if I were that CEO, I'd do things differently".

    • anon291 8 days ago |
      The company could put them to some use, or they could get capital and launch their own ventures. It's equivalent from a market perspective, except the one you suggest requires unnecessary coercion (forcing the employees to work on something they may not have signed up for).

      At the end of the day, the american market place is distinguished in that venture capital, especially in tech, is very accessible. Being laid off seems to be a bonus in the hunt for VC money.

      It's the same reason companies return dividends. Sure, they could use the money for R&D and launching a new product, or they could send the money to investors so that they can scour the marketplace for a new technology of their own choosing for investment. The first one unnecessarily takes investor money for a project they may not have signed up for, whereas the former maximizes their freedom to invest in what they find interesting

    • ac29 8 days ago |
      > I'm always a bit confused by profitable companies with (presumably) large reserves laying off lots of people.

      According to their financial statement, Dropbox has more liabilities than assets. So yes, they have a large cash reserve, but with an even larger debt offsetting it its hard to argue they are in a good overall financial position.

    • ilamont 8 days ago |
      > A new product, a new market, a spinoff.

      Five or 10 years ago, they were doing a lot of this. Dropbox Paper ("a collaborative online workspace that allows you to create, share, and edit documents and notes with your team") for one. It's still active but it never took off. I was just notified that there is some sort of migration taking place which is probably related to the RIF.

      • bsimpson 7 days ago |
        They also bought that indie email app that was a peer of Inbox.

        Neither exists anymore.

    • hn_throwaway_99 8 days ago |
      Interestingly enough, I once worked at a company that saw how huge amounts of money could be made taking the exact opposite approach.

      This all came about because this company had built a couple of hugely successful, and profitable, enterprise software products. So this company then decided to plow a ton of money into building out other products. The company was also pretty famous for having a high employee bar, and their college recruiting process was kind of legendary for attracting top CS and other tech grads.

      However, this company discovered that building follow on successful products, even with lots of really smart people, is extremely difficult. As a not-perfect analogy, think of all the "one hit wonders" out there in the music industry. Beyond those one hit wonders, the vast majority of the rest are basically two hit wonders. Point being, once you've built a really successful product, even if you have tons of smart people, there is no guarantee that plowing money into another product will give you a positive ROI.

      So this company realized this, and then saw there were a lot of other small-to-midsize software companies who were similar: they had one or two really successful products, but then were trying to use money from that to expand and grow into other areas, usually with little or no success. So this original company pivoted their business model: they went out to buy these "one hit wonder" software companies, immediately stopped any investment into other products, laid off as many people as possible and outsourced the operations and maintenance of the few successful products to low-cost locales (at the time, India and China) and then essentially just milked the subscription revenue until the product slowly petered out. That is, they weren't really investing in big new features in the product, but the product had a lot of existing customers who didn't (or couldn't) move off of it right away, so often they had at least a couple years of milking the existing revenue dry. I called it "the world's most successful and depressing business model".

      My overall point in telling this story is that when you ask "Are you telling me that no one in such a big, wealthy company of clever engineers has any use for a bunch of talented people?", that often times the answer is "Correct!" People tend to underestimate how difficult it is to build successful products, even if you've already knocked one out of the park.

      • bsimpson 7 days ago |
        "Killed by Google" has a similar problem.

        Google has killed products that could be entire companies if they weren't attached to the Search Ads firehose.

        A $100 dinner could be an annual splurge if you're making minimum wage, and an arbitrary Tuesday if you have a quarter million dollar salary.

        Executives think the same way about revenue streams. When they have one product that makes $$$$$ in revenue, they think "not worth my time" to consider another that makes $$. Really frustrating for the people making and using the lower revenue product, but it's why Google feels like a "billion users or bust" company.

      • sgerenser 7 days ago |
        Was the company Computer Associates (now part of the Broadcom conglomerate)? Sounds exactly like their playbook.
      • Seattle3503 7 days ago |
        My guess is Oracle.
      • monero-xmr 7 days ago |
        It’s better for cash cow companies to acquire startups with PMF and real revenues. Let the market experiment and then pay for the successes. Investors and founders win, the company doesn’t waste it pretending to be a startup. Any other cash should be returned in dividends or buy backs.
      • teqsun 7 days ago |
        Was this Insight Software? I usually wouldn't ask since you didn't volunteer the name, but seeing as throwaway is in your username I'd figured I'd ask.
      • johnnyanmac 7 days ago |
        > So this original company pivoted their business model: they went out to buy these "one hit wonder" software companies, immediately stopped any investment into other products, laid off as many people as possible and outsourced the operations and maintenance of the few successful products to low-cost locales (at the time, India and China) and then essentially just milked the subscription revenue until the product slowly petered out.

        well that's just a dreadful experience. Couldn't innovate so they instead became a very alluring anglerfish with no intent to help stimulate the American economy at all. Successful and depressing business model indeed.

        Such a shame how little respect tech gets unless we're spamming buzzwords to rich people. really ruined the reputation of "tech will make everyone's lives easier!"

    • nitwit005 8 days ago |
      I had a product manager at Salesforce tell me he went around trying to build support for a new reporting product. He was eventually taken aside by some coworker and told they don't build new products at Salesforce, and bought companies instead.

      And they did indeed later buy multiple companies, including Tableau, in that space.

      • GrumpyYoungMan 7 days ago |
        Which can make business sense if you take into account both the probability of the project failing to deliver a competitive product (always high no matter how slick the pitch deck is) and the probability that it gets no traction in the marketplace even if it is as good as the competition. Buying an existing successful product and its customer base can be much lower risk even if it is the more expensive route.
    • Ray20 7 days ago |
      >bunch of talented people

      Very bold assumption

      • johnnyanmac 7 days ago |
        Why do people still think like this? Have we not had enough layoffs these years from nearly all companies in tech with so many configurations to realize that this isn't just targeting new or incompetent people?
    • marcosdumay 7 days ago |
      It absolutely says a company is done innovating, and shouldn't expect any large growth from now on.

      And somehow, the P/E of its stock almost always increases... Forcing it to double down on growth, that it can't do anymore.

      Corporation governance is broken nowadays.

    • kermatt 7 days ago |
      Companies become myopic past a certain stage.

      New products take time to mature into revenue generating things.

      Cost savings from layoffs are immediate.

    • Manuel_D 7 days ago |
      Dropbox was barely cash-flow positive (basically meaning profitable excluding equity compensation) when it had its IPO. It's been having trouble expanding from the consumer space into the business space, and I wouldn't be surprised if its profits are slim.

      Also, they've repeatedly tried to create new products. Carousel, Mailbox, and others. Dropbox has had little to no success outside of its core business. While it does that core business very well, it has stiff competition, and the market seems to be already tapped out.

    • quitit 7 days ago |
      I feel like leadership and vision are lacking at DropBox, so they don't have any good ideas of what to do with the staff they've got. They should be exploring new opportunities which leverage the skillset of their existing employees, this would diversify them from the effects of OneDrive and GDrive.

      For example with AI alone we've seen an incredible number of new file services dedicated to just serving models, and DropBox has totally ignored that need.

      Instead they regularly add bitsy, poorly implemented, "us too" features to DropBox which adds friction to common workflows - then provide no way to customise these features away for people who do not want them.

      Perhaps to them they see this as evolving the product and keeping it relevant, but their approach doesn't address why Google and Microsoft are eating their lunch, nor does it take their eggs out of one basket.

    • Cthulhu_ 7 days ago |
      They could, but they would need to be paid as well; a new market, spinoff, product, etc are all investments, and all investments are gambles.
    • johnnyanmac 7 days ago |
      We're in "safe money mode". A.K.A they want as few people working on as sure a bet as possible. Likely overworking those few people in the process.

      >Are you telling me that no one in such a big, wealthy company of clever engineers has any use for a bunch of talented people?

      not the shareholders. they never cared about clever engineering. Not unless [buzzword] is involved.

  • switch007 8 days ago |
    I expect to see more of this as companies see their disappointing revenue projections as we approach a common end of FY.
  • GiorgioG 8 days ago |
    Spineless executives with their corp speak - they're layoffs.
  • colesantiago 8 days ago |
    It seems that after the rampant hiring spree in the 2020s, it could benefit some business leaders to implement 'Founder Mode' in their organizations.

    Surely that should fix things?

  • IshKebab 8 days ago |
    Kind of crazy that Dropbox has 2600 employees no? What do they all do? Isn't Dropbox finished?

    I guess there's a very small number maintaining the core Dropbox stuff and most of them are working on speculative projects to increase revenue (e.g. this Dash thing they mentioned)?

    • jeffbee 8 days ago |
      > Kind of crazy that Dropbox has 2600 employees

      No, the HN consensus is they are massive geniuses for moving out of AWS. Nobody here ever accounts for the extra datacenter, hardware platform, hardware ops, infrastructure ops, etc.

      • seunosewa 8 days ago |
        I'm sure that they did their research before making the big move.
        • echoangle 8 days ago |
          What kind of argument is that? Everyone does their research, that doesn’t mean there aren’t bad (and even stupid) choices made.
  • nemo44x 8 days ago |
    This is a stack ranking layoff. They will fill the roles with new roles to teams they believe are more vital to achieving company goals. Pretty much every tech company has operated this way the last couple years. They’ve fired 10-20% and have replaced all those heads pretty much across the board.
    • digitalsushi 8 days ago |
      and then after the first full clock cycle, middle managers are hiring people to fire them, to keep their core dev team intact so that it can solve problems that take longer than 90 days
  • golly_ned 8 days ago |
    This is a great severance plan.

    1. 4 months pay + 1 week per year of tenure. 2. Receive Q4 vests. 3. Upcoming approved leaves paid in cash. 4. Year-end bonuses paid. 5. Keep company devices.

    • insane_dreamer 8 days ago |
      You know what's better than a great severance plan? Keeping your job.
      • onlyrealcuzzo 8 days ago |
        Not necessarily.

        If you're actually good at your job, you typically end up with an even better job: https://hbr.org/2018/10/research-when-getting-fired-is-good-...

        • MeetingsBrowser 8 days ago |
          The linked article is specific to executives and kind of confirms what most are complaining about here.

          > a 10-year study of over 2,600 leaders showed almost half (45%) suffered at least one major career blow-up — like getting fired, messing up a major deal, or blowing an acquisition. Despite that, 78% of these executives eventually made it to the CEO role.

          An executive can make a series of awful decisions and still advance in their career.

          • onlyrealcuzzo 8 days ago |
            Most employees can as well - IFF you move to different companies.
            • MeetingsBrowser 7 days ago |
              I think its tough to argue that getting laid off is a net-benefit for your career most of the time.
        • John_Cena 7 days ago |
          Yeah I end up with like twice the salary, but the job search is always the worst parts of my life.
        • insane_dreamer 7 days ago |
          If that holds true (and not sure that it does), then it also holds true for when you decide to get another job, on your own terms, rather than being forced into it.
        • johnnyanmac 7 days ago |
          Seeing the article dating 2018 told me all I needed to know about how out of touch it is with the current market.

          I wouldn't wish for you to get laid off to understand thee current circus, but I'd urge you to at least spend maybe an hour in some of the "Who wants to be hired" threads to understand the scale of the impact, and how even HN workers can be struggling.

    • gcr 8 days ago |
      You can’t be serious. This package sucks specifically because of the healthcare.

      Industry standard is to offer 18 months of COBRA, not 6. Job searches frequently take way longer than that.

      COBRA is a huge deal for departing employees. My single largest expense is health insurance for my partner and I, more so than even rent.

      • johnnyanmac 7 days ago |
        >Industry standard is to offer 18 months of COBRA, not 6. Job searches frequently take way longer than that.

        job searches taking 6+ months is exactly why this whole process is broken. I I could get quick rejections and considerations, being laid off wouldn't even be that bad.

    • 7thpower 8 days ago |
      It is a great deal. The core demographic of HN has been very fortunate and does not understand what the norm across industries is.
      • johnnyanmac 7 days ago |
        The "core" demographic of HN probably sees this as standard, if they were ever laid off to begin with. The commenters at the very least seem to be (or claim to be) on a very high end of tech that doesn't realize that not all US layoffs give you 3 months severace standard.
  • coding123 8 days ago |
    Should companies reduce salaries instead?
  • kraig911 8 days ago |
    Dropbox my one critique is can you please make it affordable again. I just can't justify the cost as there are cheaper services out there. I don't care about PDF signing etc. I fear OneDrive/Google Drive are eating you lunch because it's a hard sell to be competitive against them price wise.
    • NKosmatos 8 days ago |
      Exactly!!! I stopped being a customer when they lost touch with their customer base. They decided to become something else, adjust plans however they thought, introduced useless featured and all these while riding the money train. I feel sorry for those being laid off, it’s not immediately/directly their fault. It’s the management and the product responsible that should take the blame.
    • Destiner 8 days ago |
      you're not a target customer anymore.

      they need $$$ from enterprise, everything else is a distraction.

    • HEmanZ 8 days ago |
      OneDrive/Google can afford to take a loss on you, they are effectively selling you storage at a loss. Dropbox can not do this.
    • sk11001 8 days ago |
      Steve Jobs was right - Dropbox is a feature, not a product.
      • karaterobot 8 days ago |
        It's been a product for 17 years.
        • JAlexoid 8 days ago |
          Not when your competition are consumer companies like Google, Microsoft and Apple.

          I'm on Google One at $100 per year, getting more services than Dropbox can offer with their $120 plan.

          Maybe they have a future in enterprise sales, but they are outcompeted even by Zoho in consumer space

          • karaterobot 8 days ago |
            I'm responding to the person who quoted Steve Jobs by saying Dropbox isn't a product, it's a feature. 17 years is a really long time on the web, and Dropbox has not only been a product, but a successful publicly traded company for most of that time, during which so many other "real" products have risen and fallen. The fact that you subscribe to Google One doesn't tell me anything, except that Google created a product to compete with Dropbox, which is also a product.
        • HDThoreaun 7 days ago |
          A product thats getting its lunch eaten by products that have dropbox as a feature
      • onion2k 8 days ago |
        A feature of what? Surely Jobs didn't expect a feature of Windows, OSX, Android, Linux, and ChromeOS to all seamlessly interact with one another.

        I don't doubt that Jobs might have seen Dropbox as a feature that Apple could have implemented across the Apple ecosystem, but that's a pretty limited view of where the value of Dropbox lies.

        • johnnyanmac 7 days ago |
          Why is iCloud different? For the Apple ecosystem, interaction with Mac/iPhone/AppleTV is all that matters. Which is why I don't subscribe to the garden. But it's a reasonable perspective of Jobs that doesn't conflict with this statement.
          • onion2k 7 days ago |
            But it's a reasonable perspective of Jobs that doesn't conflict with this statement.

            That's what I'm saying. From Jobs' perspective it was a feature for Apple, because Jobs believed only Apple devices matter. For everyone else that's a pretty limited view of the world that doesn't really apply, and measuring Dropbox (as a company) by that standard is nonsensical. It should be obvious that there's value in sharing files more widely than just within one ecosystem.

      • ghusto 8 days ago |
        It's a product that I was willing to pay for (until I required native E2E encryption). _iCloud Drive_ is a feature, mostly — aside from the fact that you still have to pay for it to be useful, so kind of still a product.

        Steve Jobs was wrong about many things, and this was one of them.

      • Der_Einzige 7 days ago |
        People bring up the old naysaying comment about DropBox from some HN user years ago like it was a bad comment.

        Maybe people like bad products, and make bad products rich all the time?

        You can make a good product and go out of business, sometimes through actually no fault of your own too.

        I agree, Dropbox is a feature - and it shouldn't be a product.

    • bigstrat2003 8 days ago |
      I left Dropbox when they added (and preemptively enabled) a checkbox that shared your data with them for AI training. I refuse to do business with a company that will just unilaterally invade my privacy like that. They can make it as cheap as they want, I'll never go back.
      • lotsofpulp 8 days ago |
        Selling data is always the last play for all businesses that have data.

        Either you never give it to them in a way that can be sold (e.g. fully encrypted), or you expect them to sell it when the leaders need to increase cash flow.

      • jjnoakes 7 days ago |
        Citation please, about Dropbox training models with customer data?
        • Lammy 7 days ago |
          I think this is what people are talking about? RE: https://news.ycombinator.com/item?id=38684252

          https://help.dropbox.com/view-edit/privacy-settings-dropbox-...

          > “For eligible accounts, […] The Third-party AI toggle is turned on”

          I just logged in and checked and don't have the "Third-Party AI features" tab, but I only have an old free account and am probably not at the tier where this appears.

          • jjnoakes 7 days ago |
            That feature doesn't train the model on customer's data though, unless I'm missing something.

            I agree it's annoying it was enabled by default in places, but I'm trying to either correct the incorrect "for AI training" part, or find a citation that shows they are actually doing AI training with it.