But if I must also comment about the article itself he comes across as out of touch with reality and human nature.
I don’t fault him for this but it is what it is and you can lay everything out for people as pretty as you’d like with wonderful transitions and colors but if you neglect the fact that people still want to scrub up and down the page to get a feel for what you’re trying to present to them on their own well, why’d you do that?
Giving you the benefit of the doubt, I suspect an attempt to make an analogy between Trump's disrespect for rules and Apple's bucking of rules of desktop computing when choosing many of the conventions for mobile and how they won the market. I would offer that making the rules and breaking them are different. Apple didn't return to scrollbars or physical keyboards on phones after Android followed their "rules" (ie interface conventions) and took a large market share from them. They did change the default direction of track pad scrolling in their desktop OS in a way they was bucking a long standing tradition but they allow users to change it. The didn't break a rule here, they just provide a way a user can choose to.