It’s time for the Democratic Party to rethink its strategy. Too often, we focus on morally commendable narratives that sound great on paper but overlook the immediate, pressing issues of our constituents. This approach might feel virtuous, but is it really effective?

Let’s consider this from a product perspective. When launching a successful product, the core focus is on solving the actual needs of the customers. Some focus on delivering practical features that resonate with users, while others lean on appealing ideals and add functionality later. Now, which approach is likely to win in the marketplace?

The current election cycle is a wake-up call. Many voters are not just looking for feel-good policies; they’re grappling with real-life worries like monthly bills, gas prices, and mortgage payments. For those struggling with day-to-day survival, concepts like ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, and Inclusion) might feel like luxuries they can’t afford to care about right now. These issues are undoubtedly important, but they don’t put food on the table or money in the bank.

If Democrats truly want to connect with voters and make a meaningful impact, we need to face the real challenges our constituents deal with every day. Instead of simply pushing narratives that sound good, let’s deliver solutions that meet their needs directly.