This is why I've stopped reading TH. It's copy pasted marketing material with no explanation. Too many articles are like "this company invented abc. Abc is incredible. It'll revolutionize the world. Long live abc." And nowhere do they explain what it is, what abc stands for, etc. I'd like to think a good article is able to bring those new to the field up to speed on something. It's not a research paper designed for PhDs.